LAS VEGAS, Feb. 12, 2007- The National Basketball Association has teamed up with PACE, a leader in Digital 3D, to offer the first-ever live sports event in 3D HD with special viewing parties for NBA All-Star Saturday Night presented by EA SPORTS™ and the 56th NBA All-Star Game.

The NBA’s 3D HD All-Star viewing parties, taking place at the Mandalay Bay Hotel in Las Vegas and open to a special invite-only list of NBA partners and guests, will deliver the most captivating and immersive image available in video today, with a unique depth of field perspective never seen before in sports broadcasting.

“The NBA is always exploring new and innovative ways for fans to experience the excitement of our game,” said Steve Hellmuth, Senior Vice President of Operations and Technology for NBA Entertainment. “The spectacular view of our game from a courtside seat, the closest to the field of play in any sports, is replicated in this groundbreaking 3D HD experience we are unveiling for NBA All-Star.”

“This is an exciting time for sports entertainment and PACE,” said Vincent Pace, CEO for PACE. “The technology, innovation and creativity of 3D HD are the perfect fit to capture the excitement of the NBA and allow viewers to experience NBA All-Star like never before.”

The NBA 3D HD live events will be produced in a first-of-its-kind 3D HD facility for sports. In the Thomas & Mack Center arena, the NBA will utilize five of PACE’s specially designed Sports Fusion 3D HD camera systems to capture all of the action on the court. Each 3D HD camera is designed with two HD cameras that work together to create one visual experience.

NBA All-Star Saturday Night presented by EA SPORTS (Saturday, Feb. 17) and the 56th NBA All-Star Game (Sunday, Feb. 18) will take place at the Thomas & Mack Center. Each event will tip off at 8 p.m. ET and will air live on TNT, ESPN radio and in more than 200 countries and territories.

The NBA has long been a leader in unveiling groundbreaking features that utilize the latest technologies, enhancing the overall NBA game experience for fans. The NBA was the first major professional sports league to offer live broadcasts of games on mobile phones (Jan. 2007), feature live games in high definition on its channel (NBA TV, February 2003), and deliver a live video webcast of a game (NBA.com, April 2001).

ABOUT PACE
PACE, a leader in Digital 3D and Digital Cinema techniques, is on a path to capture the experience of “being there” by perfecting 3D motion imaging to provide a whole new entertainment experience for the audience. Working in collaboration with director and producer James Cameron, Vince Pace and a team of engineers have designed the Fusion 3D Camera, a highly advanced imaging system that allows the creative process to drive the entertainment value. Where 3D in the past has relied on the mathematics of the shot, the Fusion 3D System revolutionizes the process by allowing the director to creatively harness the experience of being there. Capable of Dynamic Convergence®, the Fusion 3D System captures images similar to human eyesight, which enhances the overall visual experience. PACE’s sports and entertainment division is headed by co-directors Jeff Zachary and Deena Sheldon.