• Download highlights of each All-Star event directly to your PSP™ (PlayStation Portable)

    HOUSTON, FEB. 16, 2006 – The NBA has teamed up with Sony Computer Entertainment America Inc. to unveil “NBA All-Star Weekend to Go” for the PSP™ (PlayStation®Portable) system, providing fans with unprecedented access to download 2006 NBA All-Star video highlights to their PSP system for the first time as a part of the league’s comprehensive All-Star new media coverage.

    “NBA All-Star Weekend to Go” for the PSP system will feature video highlights for each of the 2006 NBA All-Star events including the NBA All-Star Game, NBA All-Star Saturday Night presented by AOL, and the T-Mobile Rookie Challenge. Additionally, at the conclusion of NBA All-Star fans will have access to a final highlight package recapping all of the weekend events.

    Fans can access the video highlights to download to their PSP system and other portable media players for free through NBA.com’s exclusive All-Star section at NBA.com/allstar2006. The NBA All-Star video highlights will also be available through NBA TV Broadband on NBA.com.

    “The PSP system provides our fans with another innovative way to stay on top of all the NBA All-Star action, wherever they are,” said Brenda Spoonemore, Senior Vice President of Interactive Services for NBA Entertainment. “We are always looking to reach our fans through the newest devices, and the growing popularity of the PSP system and the mobile gaming platform is the perfect showcase for these special NBA All-Star video highlights.”

    “The PSP system is the perfect medium for basketball fans to get their NBA action and view it anytime, anywhere, at their convenience,” said Sharon Shapiro, senior director, promotions and sports product marketing, Sony Computer Entertainment America. “The partnership with the NBA is yet another example of our continuous pledge to consumers to deliver viable and innovative new entertainment choices for the PSP system.”

    Along with “NBA All-Star Weekend to Go” for the PSP system, for the first time fans will also have the opportunity to watch and own full broadcasts of the NBA All-Star Game, NBA All-Saturday Night presented by AOL and the T-Mobile Rookie Challenge through the new Google Video Store (http://video.google.com).

    Google recently teamed up with the NBA to launch the Google Video Store, marking the first time fans were able to purchase full 2005-06 NBA contests online 24 hours after the conclusion of games. Since launching, Lakers guard Kobe Bryant’s 81-point scoring performance on Jan. 22 has become one of the most popular video items in the entire Google Video Store.

    The NBA All-Star content will be available to fans on the Google Video Store in its entirety for $3.95 per game and 24 hours after the conclusion of each event.

    The NBA’s complete 2006 NBA All-Star new media coverage will also include the following exclusive features:

    TNT OverTime on NBA.com - TNT's broadband video channel on NBA.com, will feature behind-the-scenes access from two-time Rose Bowl MVP (2005 & 2006) and Houston native Vince Young and special video segments from TNT’s announcing team, including Reggie Miller, Kenny Smith and Steve Kerr.

    NBA.com 2006 NBA All-Star MVP Voting - NBA.com will provide basketball fans with the opportunity to have their vote count towards selecting the MVP of the 55th NBA All-Star Game.

    NBA.com 2006 All-Star – NBA.com will provide fans with exclusive 2006 NBA All-Star coverage including extensive All-Star broadband video highlights through NBA TV Broadband, NBA player blogs detailing their All-Star experience, live audio broadcasts of the NBA All-Star Game in 13 languages, All-Star photo galleries and more.

    The NBA has long been a leader in unveiling groundbreaking features that utilize the latest technologies enhancing the overall NBA game experience for fans. Most recently, the NBA unveiled NBA LEAGUE PASS Broadband, providing all NBA LEAGUE Pass subscribers with access to live video Webcasts of games on NBA.com; teamed with Google to launch the Google Video Store, marking the first time fans were able to purchase full 2005-06 NBA contests; and became the first professional sports league to feature video podcasts.

    The 55th NBA All-Star Game will be played in Houston on Sunday, Feb. 19 and will be broadcast live on TNT, Rogers Sportsnet, ESPN Radio and audio in several languages on NBA.com (http://nba.com) at 7 p.m. (CST).

    About Sony Computer Entertainment America Inc.
    Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one™ game console, the PlayStation® 2 computer entertainment system and the PSP™ (PlayStation®Portable) system. The PlayStation® 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. PSP is a new portable entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio.

    Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console, the PlayStation 2 computer entertainment system and the PSP entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

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