Outreach Initiative Will Reach Thousands Through Daily Events with Local Community Organizations
NEW YORK, Feb. 1, 2006 -
NBA All-Star 2006 will not only showcase the world’s greatest athletes playing the world’s greatest game, but it will also celebrate the NBA’s tradition and commitment to community outreach with dozens of NBA Cares events taking place throughout Houston.
NBA Cares highlights the league’s grassroots and community programs that reach millions of young people and their parents and provides important resources to community-based programs. Each year the league, its players and its teams donate millions of dollars and tens of thousands of hours to charities and community endeavors though the NBA Cares initiative.
While most of the events will take place in neighborhoods throughout Houston, others will be right in the heart of NBA All-Star action. In recognition of the damage caused by the recent hurricanes, the NBA, NBPA, and TNT will be working with Habitat for Humanity to construct two houses, one of which will be built on Wednesday Feb. 15, for a local family. The second house will be finished on Sunday afternoon, prior to the 55th NBA All-Star Game, and shipped to the Gulf Region. The work on the houses will take place outside of NBA All-Star Jam Session held at the George R. Brown Convention Center. Both builds will be conducted by volunteers and current and former NBA and WNBA players and celebrity fans.
Events around the Houston-area will take place in local community centers, Boys & Girls Clubs, schools and other neighborhood venues. This week of touching the lives of the Houston community will culminate with the NBA Cares Legacy event, which will highlight a lasting gift from the NBA to the McDade Elementary School of Houston.
Feb. 13 - NBA Cares Read to Achieve Reading Caravan - NBA Legends, WNBA stars, NBA family members and other VIP’s will be promoting the importance of reading with visits to Ketelsen Elementary School , Alcott Elementary School and Carrillo Elementary School.
Feb. 14 - Jr. NBA/Jr. WNBA Clinics; Court Unveiling - The Jr. NBA/Jr. WNBA, presented by Gatorade and Nike, will host hundreds of children from Jr. NBA/Jr. WNBA member leagues at a series of skills and fitness clinics. At each site, NBA Legends and WNBA stars will reinforce the importance of basketball fundamentals and good sportsmanship through the new Pledge To Be a S.T.A.R program. In addition to the clinics, a court has been refurbished by the NBA and Nike will be dedicated at the Salvation Army Boys & Girls Club.
Feb. 15 - Visit to Kim’s Place - WNBA players will visit Kim’s Place, named after the late Houston Comets’ star Kim Perrot.
Feb. 15 - WNBA 10th Anniversary Celebration and Fitness Event - The WNBA will host a fitness day at the Denver Harbor Community Center. The event, led by WNBA stars, will consist of activities designed to teach young children basic fitness tips and understand their nutritional needs to get fit and stay healthy.
Feb. 15 - National Wheelchair Basketball Association Basketball Clinic - Some of the world’s best wheelchair basketball players who make up the National Wheelchair Basketball Association All-Star basketball team will host a clinic for approximately 40 physically challenged youth from Houston at the Fonde Community Center.
Feb. 16 - NBA Cares Hospital Visit - Members of the NBA family will visit with children at the Memorial Hermann Hospital. Current and former NBA and WNBA players, celebrities, authors, local government officials and NBA Family Members, will take part in the event, distributing gifts and reading to kids.
Feb. 16 - National Wheelchair Basketball Association All-Star Game - The top wheelchair basketball players in the world meet in the eighth NWBA All-Star Classic on Center Court at NBA All-Star Jam Session, which is held at the George R. Brown Convention Center. NBA Legends and WNBA stars will join the classic as honorary coaches.
Feb. 17 - Read to Achieve Reading Rally presented by Toyota - More than 1,700 local school children will join NBA and WNBA players, legends and celebrities for a fun filled educational experience that will celebrate the students’ participation in the Houston Rockets Read to Achieve program. The Reading Rally will take place at NBA All-Star Jam Session.
Feb. 18 - NBA Cares Learn and Play Center - The NBA and Houston Rockets, with the help of partners Toyota and Scholastic will dedicate a new NBA Cares Learn and Play Center at McDade Elementary School. The annual All-Star Legacy Project includes extensive renovations to improve the school’s library and athletic facilities. In addition to a new technology lab in the Reading and Learning Center, the Learn and Play Center will provide thousands of donated books, resource guides and materials to the hundreds of children who are members of this school.
NBA All-Star Jam Session presented by Nokia-Jam Session will be the home of an NBA Cares exhibit that will show how the NBA family touches the world featuring pictures and quotes of current and former NBA/WNBA players as well as NBA Cares PSA’s. At the end of the area, people will be able to take away information on NBA Cares and participate in an online auction to help raise money for NBA Cares community partners. Additionally there will be a Toyota sponsored Read to Achieve area which will feature a book fair and reading events featuring current and former NBA and WNBA players and national and local celebrities. Through its partnership with Southwest Airlines, the National Civil Rights Museum and its exhibition “The Quest for Equality: African-Americans in the Sport of Basketball” will also be featured and the Jr. NBA/Jr. WNBA will conduct its annual Activity Court featuring various basketball activities including clinics and games between local Jr. NBA/Jr. WNBA teams.
In addition to the events in the Houston community there will be a number of activities during the All-Star events at the Toyota Center. Throughout the weekend, the league will partner with the Make-A-Wish Foundation by granting the wishes of four terminally ill children and their families. NBA Cares will be featured during All-Star Saturday Night in a number of ways including NBA Cares glow-in-the-dark rubber bracelets to be provided as a giveaway to all fans entering the arena.