NEW YORK – Feb. 2, 2006 –
The NBA and Reebok today unveiled the 2006 NBA All-Star Mission Track Jackets that will be worn by the players in the 2006 NBA All-Star Game. For the first time ever, players will be wearing an All-Star jacket that commemorates each of their previous All-Star Game appearances. The jackets were inspired by NASA and designed to mirror an astronaut’s flight suit.
Specific elements of NASA flight suits that inspired the design of the jackets include an embroidered name on the front and patches indicating previous missions flown. Each All-Star jacket celebrates the player’s career with the following details:
A flag from the players’ country of birth on the upper left sleeve
Patches from every All-Star Game the player has participated in embroidered on alternating sleeves
Players’ last name and team logo embroidered on the right chest
Players’ respective conference across the front
NBA and Reebok logos embroidered on the left chest
Reebok is making a limited number of jackets available to fans at a retail price of $250. Each jacket sold at retail will include an embroidered tag identifying it as an “Official Product of the 2006 NBA All-Star Game” along with the exact number produced for each player. Starting today, the jackets will be available at the world’s only NBA Store on Fifth Avenue in New York City, on NBAStore.com and in the arena shops of each All-Star. Beginning Thursday, Feb. 16, fans will be able to purchase the jackets at the NBA Store at the NBA All-Star Jam Session presented by Nokia in Houston’s George R. Brown Convention Center, as well as at the team shop in the Toyota Center.
“Reebok is honored to have an opportunity to outfit the best players in the world on their biggest stage,” said Ken Thornby, Senior Director, NBA Apparel, Reebok. “For the 2006 All-Star game, we felt compelled to create a collection that was not only innovative with its design and fabrications but also in its purpose. The inspiration for the All-Star track jackets came from the NASA space program because just as a NASA launch is a supreme accomplishment, we believe being named an NBA All Star is as well.”
The 2006 NBA All-Star Game will take place on Sunday, Feb. 19 in Houston, TX. All-Stars will receive their jackets during special ceremonies conducted by each team during pre-game or halftime festivities of games being played between Feb. 2 and Feb. 11.
About NBA All-Star 2006
NBA All-Star 2006 in Houston will feature a week of activities that will showcase the greatest athletes in the world playing basketball at the highest level on an international stage and will display the league’s deep commitment to its community through the NBA Cares initiative. During the week, the NBA will conduct various interactive fan events such as the NBA All-Star Jam Session presented by Nokia, an interactive basketball theme park for fans of all ages. The event takes place at the George R. Brown Convention Center, which features a 12,000 sq. ft. NBA Store offering more than 1,000 NBA products to fans, including authentic All-Star jerseys, t-shirts, hats, footwear, basketballs and more. The week will culminate with the 2006 NBA All-Star Game, which features the top players from the Eastern and Western conferences going head to head. The Game will be televised on TNT on Sunday, Feb. 19 at 8 p.m. (ET).
More than 200 licensees manufacture and promote NBA products, which are sold in more than 100,000 retail stores in 100 countries on six continents. The NBA also owns and operates the world’s only NBA Store on Fifth Avenue in New York City and NBAStore.com. The NBA Store receives over 1,000,000 visitors annually and features multimedia attractions, a fully operational broadcast booth and an official half-court used for special events, and regularly-scheduled appearances by NBA and WNBA players, legends and celebrities. NBAStore.com receives over 20,000,000 visitors each year and offers three international stores online in Chinese, Japanese, and Spanish.