NEW YORK, Feb. 8, 2006 – NBA fans won’t have to walk too far to catch the excitement of NBA All-Star 2006 when NBA TV, the league’s 24-hour television network, launches an innovative, full-court approach to reach fans when the 2006 NBA All-Star Game takes place at the Toyota Center in Houston on Sunday, Feb. 19. Beginning Tuesday, Feb. 14, and running through Wednesday, Feb. 22, NBA TV will demonstrate its value to its distributors nationwide by connecting with NBA fans through traditional and non-traditional methods.

In order to expand the reach of NBA TV’s unique All-Star 2006 coverage, distributors of the channel will have an opportunity to make NBA TV available to all their subscribers through a nationwide Free Preview from Feb. 14-22. The network will further reach out to fans in Houston through a variety of non-traditional means. From people walking the streets of the city wearing T-shirts with a LCD video display to footage beamed on the sides of well-known Houston buildings to plasma television monitors located on NBA TV branded buses, NBA TV content will reach viewers through a multitude of platforms. In addition, the network will be shown on televisions at the Toyota Center and at all NBA All-Star related hotels, where thousands of NBA fans will be flocking to Houston for the game.

“NBA All-Star 2006 is a fabulous stage to showcase NBA TV and this season we are going to unprecedented lengths to make sure fans are aware of the channel” said Merritt Paulson, Senior Director of Affiliate Relations & Marketing, NBA TV. “Our goal is to reach customers through innovative methods and ultimately make them aware of just how much NBA TV has to offer.”

NBA TV will provide the ultimate all-access pass to NBA All-Star 2006 with over 100 hours of comprehensive, up-to-the-minute coverage through live telecasts on NBA TV and streamlined reports on NBA.com. The network will open up the gates to the event starting with reports on the arrival of players, coaches and team executives in Houston beginning on Wednesday, Feb. 15. On Friday morning, Feb. 17, the network will begin its 24/7 coverage of All-Star Weekend as its signature basketball news and information show NBA TV Live will broadcast live from the George R. Brown Convention Center in Houston, site of the 2006 NBA All-Star Jam Session presented by Nokia, the world’s largest interactive basketball theme park, and the NBA TV All-Star 2006 studios.

NBA TV will also have a bigger presence than ever before at Jam Session this year with the NBA TV Technology Center where fans can enjoy exciting HD programming, surf NBA.com and NBA TV broadband, demo several portable media devices, and watch great programming being taped live on the NBA TV stage.

In addition, for fans who may be on the move, the NBA TV will be providing comprehensive broadband news reports via NBA.com on the latest developments from Houston.

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