DENVER, February 17 – Boston Celtics forward Al Jefferson replaces Charlotte Bobcats forward Emeka Okafor (left ankle sprain) in the 2005 got milk? Rookie Challenge to be held Friday, February 18 at Pepsi Center in Denver.

The got milk? Rookie Challenge will be televised live nationally on TNT in the United States and on Rogers Sportsnet in Canada at 7 p.m. MT/ 9 p.m. ET. Live audio broadcasts are available on ESPN Radio and on in multiple languages.

Tickets to the got milk? Rookie Challenge are priced at $40, and are now available at Pepsi Center box office, Ticketmaster outlets,, and 1-800-4NBA-TIX.

The got milk? Milk Mustache campaign is sponsoring the NBA Rookie platform to highlight the importance of milk's bone-building calcium and eight other essential nutrients for active people, teens especially, who add about 15 percent of their adult height during these years. The platform includes the got milk? Rookie Challenge, the got milk? Rookie of the Month awards, the got milk? Rookie of the Year award and the got milk? All-Rookie Team.