Verizon Wireless and the NBA have teamed up to bring you NBA All-Star TXT Play. During All-Star Week, Feb. 9 – Feb. 15, you'll get to play NBA All-Star trivia, tell us who you think will win the Sprite Rising Stars Slam Dunk, and help pick the got milk? Rookie Challenge MVP, and the official MVP of the 2004 All-Star Game.

Verizon Wireless subscribers with two way text messaging can pre-register for NBA All-Star TXT Play or can send a TXT message "NBA" to "622" . The TXT Play action begins Feb. 9!

How Do I Send a TXT Message

If you're not a Verizon Wireless subscriber, log onto NBA.com during the second half of the got milk? Rookie Challenge to vote for the MVP. You will also be able to participate in the Sprite Rising Stars Slam Dunk poll and tell us who you think will win the event. And on Sunday, you can vote for the NBA All-Star Game MVP!

All votes received during the voting windows for the got milk? Rookie Challenge and the 2004 NBA All-Star Game will count towards choosing the official MVP's of each game.

So tune-in Feb. 13 at 9 p.m. ET as the festivities get underway with the got milk? Rookie Challenge on Friday, the Sprite Rising Stars Slam Dunk on Saturday and the 53nd annual NBA All-Star Game live from the Staples Center in Los Angeles!