Usher and Doug E. Fresh also added to event
NEW YORK, Jan. 30 --
NBA All-Star center Yao Ming
(Houston Rockets), the Atlanta Hawks' Jason Terry
and R&B superstar Usher will join Justin Timberlake, Christina Aguilera, B2K, L.L. Cool J and other celebrities and players at the NBA All-Star Read to Achieve Celebration on Saturday, Feb. 8 at noon ET.
Yao Ming, shown with teammate Steve Francis at a Read to Achieve event in October, will be at the NBA All-Star Read to Achieve Celebration.|
Bill Baptist/NBAE/Getty Images
This hourlong television special will feature some of today's hottest entertainment celebrities, NBA All-Stars and WNBA stars, and will be simulcast on an unprecedented 12 different networks: ABC, TNT, Nickelodeon, Nick GAS, BET, Disney Channel, Telemundo, NBA TV, AOL Broadband, RealOne SuperPass
, NBA.com's Inside Ticket
and MuchMusic (Canada).
Yao, Terry and Usher will make a special appearance at this event to discuss the importance of reading and how critical it is to future success. Hip-Hop Legend and author of a Scholastic children's book "Think Again," Doug E. Fresh, will also make a special appearance at this star-studded celebration to help encourage children to develop a lifelong love for reading.
NBA Inside Stuff host and executive producer Ahmad Rashad and co-host Summer Sanders will host the special from the Georgia World Congress Center in Atlanta. Dave Aizer, host of Nick GAS and Nickelodeon's Slimetime Live will serve as entertainment sideline reporter. Telemundo's Claudia Trejos, of "La NBA en Telemundo," will also be on hand.
This event is a celebration of reading and a highlight of the NBA's Read to Achieve program, the centerpiece of the league's community relations efforts. Launched in May 2001, Read to Achieve is a year-round, league-wide initiative supported by all NBA, WNBA and National Basketball Development League (NBDL) teams that promotes the value of reading and on-line literacy and encourages families and adults to read regularly with young children.
Thousands of students from the greater Atlanta area will attend the Celebration as a reward for their participation in local reading programs. The students and television audiences will be entertained by some of today's top music acts, NBA and WNBA players, and television and movie stars.
The NBA All-Star Read to Achieve Celebration is part of NBA All-Star 2003, which is hosted by the Atlanta Hawks and takes place in Atlanta from Feb. 7-9. NBA All-Star 2003 includes NBA All-Star Saturday Night on Feb. 8 and the 52nd Annual NBA All-Star Game on Feb. 9.