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The 'got milk?' Rookie Challenge, which will be broadcast live nationally at 4 p.m. ET by TNT, NBA.com and ESPN Radio, features this year's top rookies against the league's best second-year players. Last year, the Sophomores defeated the Rookies, 121-113, with Wally Szczerbiak of the Minnesota Timberwolves earning the Most Valuable Player award.
The got milk? Milk Mustache campaign is sponsoring the NBA Rookie platform to highlight the importance of milk's bone-building calcium and eight other essential nutrients for active people, teen boys especially, who add about 15 percent of their height during these years. The platform includes the 'got milk?' Rookie Challenge, the 'got milk?' Rookie of the Month awards, the 'got milk?' Rookie of the Year award and the 'got milk?' All-Rookie Team.





