NBA TV’s backstage pass to all of the excitement in Philly will include most All-Star festivities and the 2002 NBA All-Star Jam Session, along with exclusive player and celebrity interviews, practices, news updates and game coverage. The comprehensive coverage marks the third annual “road” show at All-Star for NBA TV, which launched in November 1999.
NBA TV will also produce and transmit a live world feed of NBA All-Star to 210 countries and more than 2.5 billion viewers. Global viewers will be watching the events through various live broadcasts including BSkyB (UK), NHK (Japan), CCTV (China) and TV Azteca (Mexico).
“NBA TV continues to be an integral part, and success, of our comprehensive All-Star coverage,” said Gregg Winik, Executive Vice President of Programming and Executive Producer, NBA Entertainment. “With NBA TV, we have the unique ability to deliver our fans at home the opportunity to capture all of the sights and sounds of the All-Star festivities that go well beyond the boundaries of the court.”
Beginning on Wednesday, February 6, NBA TV will tip-off the first two days of All-Star 2002 coverage with continuous news updates throughout the day while airing complete broadcasts of several classic NBA All-Star Games. As game day approaches, NBA TV will go into full swing, covering All-Star activities day and night including:
| - Live Press conferences | - The ‘got milk?’ Rookie Challenge highlights |
| - Exclusive player and celebrity interviews | - 989 Sports All-Star Hoop-It-Up highlights |
| - NBA Jam Session presented by Fleer | - 1 800 CALL ATT Shootout highlights |
| - NBA Read-to-Achieve Celebration Simulcast | - NBA.com Slam Dunk presented by RealOne |
| - Pre and post All-Star Game coverage | |
| - Team Practices | - All-Star news updates |
NBA TV is also set to be on-site at the third annual NBA Technology Summit being held at the Rittenhouse Hotel in Philadelphia, Pa on Friday, February 8th. The Summit consists of panel discussions and keynote speakers from some of the most influential players in the entertainment and media industries.
Production for NBA TV’s All-Star 2002 coverage will operate from an on-site studio located along the perimeter of Jam Session’s “Center Court” – where several of the celebrity and player-driven activities will take place – so the network will get a close look at all happenings, all the time.
NBA TV hosts Ron Burke, Bruce Beck, Carlos Diaz, Mark Morgan and Dei Lynam will capture the stories from Philadelphia providing information and excitement for NBA fans around the world.
Produced by NBA Entertainment, and formerly known as NBA.com TV, NBA TV combines real-time statistics, scores, and news from NBA.com -- the league’s Official Web site -- with live studio programming, live “look-ins” of games in progress, game highlights, vintage NBA games and special programming from the award-winning archives of NBAE.
NBA TV is available to more than 10 million households on satellite through DIRECTV, the nation’s largest direct broadcast satellite service, and in more than 7.5 million homes with digital cable systems through iN DEMAND.
NBA TV is also now available through RealNetworks’ RealOne, the Internet’s first all-in-one media subscription service that provides access to exclusive content, premium services, and software.
