The Nestle Crunch Rock N Jock, which airs on MTV on Saturday February 9th at 1 p.m. EST, and the 'got milk?' Rookie Challenge practices highlight four days of non-stop activity at the Pennsylvania Convention Center from February 7-10 taking place at NBA All-Star Jam Session presented by Fleer. With more than 300,000 square feet of basketball activities and games Jam Session offers visitors the ultimate interactive basketball experience. Fans of all ages can test their basketball passing skills while battling a bungee cord, get tips on how to become an All-Star from NBA and WNBA players, slam dunk, launch jump shots from a trampoline, shoot baskets with a slingshot, make their own personalized basketball trading card, test their trivia skills, and much more.
Jam Session will also feature some of today’s hottest musical acts as well as local acts performing daily as part of ReebokClub NBA. Among the numerous artists scheduled to perform are City High, Fat Joe, Fabolous, Lil’ Bow Wow, Warren G, Koffee Brown, Jaheim, Glen Lewis, Toya, Jaguar, Ruff Endz, B2K, Naughty by Nature, Mr. Cheeks, Dakota Moon, Series, Floetry, Lil J and Corey.
Jam Session also features an extensive trading card and collectibles area, NBA and WNBA player autograph sessions and clinics, displays of NBA memorabilia, and a complete collection of authentic NBA apparel and NBA All-Star 2002 souvenirs.
Some of Jam Session's biggest events will be taking place on Jam Session's Center Court. Center Court is a mini-NBA arena complete with a regulation size basketball court featuring 'NBA style' entertainment including celebrity events, The 'got milk?' Rookie Challenge practices, 1 800 CALL ATT Legends Shootout and Fleer ShootAround. Following are some of the highlights of the activities taking place at Center Court:
5pm--NBA/NWBA ALL-STAR WHEELCHAIR CLASSIC: All-Star Game featuring the top players from teams sponsored by NBA teams in the National Wheelchair Basketball Association.
7pm--1 800 CALL ATT LEGENDS SHOOTOUT: Four NBA 'Legends' participate in this showcase activity. Shooting from three positions on the court (baseline, top of circle, baseline) the players shoot a total of 12 balls within sixty seconds. The two players with the highest score in the preliminary round shoot against each other for the championship. In the premiere event last year, Jo Jo White beat Nate 'Tiny' Archibald in the finals.
Scheduled to participate: Jo Jo White, George Gervin, David Thompson and Randy Smith.
5pm--'got milk?' ROOKIE CHALLENGE PRACTICES: Fans can check out the best young talent in the NBA as the rookies and second year players selected to The 'got milk?' Rookie Challenge conduct practices at Jam Session.
Scheduled to participate: NBA legends Billy Cunningham, Chuck Daly, Bobby Jones and Darryl Dawkins have been selected to coach the rookies and second year players.
ROOKIE TEAM ROSTER:
Shane Battier-Memphis, Pau Gasol-Memphis, Brendan Haywood-Washington, Joe Johnson-Boston, Andrei Kirilenko-Utah, Tony Parker-San Antonio, Zeljko Rebraca-Detroit, Jason Richardson-Golden State, Jamaal Tinsley-Indiana
SOPHOMORE TEAM ROSTER:
Marcus Fizer-Chicago, Kenyon Martin-New Jersey, Desmond Mason-Seattle, Chris Mihm-Cleveland, Mike Miller-Orlando, Lee Nailon-Charlotte, Morris Peterson-Toronto, Quentin Richardson-LA Clippers, Stromile Swift-Memphis, Hedo Turkoglu-Sacramento
6:30pm--'got milk?' ROOKIE HOOPZ: Shane Battier, Jamaal Tinsley and Jason Richardson of the current Rookie Team will compete in the schoolyard game of H-O-R-S-E (but instead will spell H-O-O-P-Z) on Center Court. Each player will be linked to a milk flavor brand (strawberry, chocolate, whole milk).
8:30pm--NESTLE CRUNCH NBA ROCK 'n JOCK: Nestle Crunch, the NBA and MTV have joined together to bringcelebrities from music, film and television together to compete in this unique brand of up and down 6 on 6 basketball. This will be no ordinary game as P. Diddy, Redman, Method Man, Lil’ Bow Wow, Donald Faison and other celebs will be tested on their shooting skills based on varying sized hoops. Washington Mystics Chamique Holdsclaw and Lisa Leslie of the Los Angeles Sparks, as well as NBA players, will also participate.Also participating-Nick Carter from Backstreet Boys, Chris Kirkpatrick from *NSYNC, Christina Milian and a special performance by Jermaine Dupri featuring Ludacris. The game will air on MTV on Saturday February 9th at 1 p.m. EST.
12pm--FLEER SHOOTAROUND: One of the highlight events; this game involves four current NBA players who shoot from eight designated spots on the floor marked by boxes with the Fleer logo. The two players completing the course in the shortest time shoot against each other for the finals. In last year's finals, Milwaukee Bucks' Sam Cassell beat Washington Wizards' Felipe Lopez.
Scheduled to participate: Eric Snow (Philadelphia), Speedy Claxton (Philadelphia), Hedo Turkoglu (Sacramento) and Pat Garrity (Orlando)
2:30pm--CELEBRITY SHOOTOUT: Shooting from three positions on the court (baseline, top of circle, baseline) the players shoot a total of 12 balls within sixty seconds. The two players with the highest score in the preliminary round shoot against each other for the championship.
Scheduled to participate: Brian McKnight (R&B Artist), Tom Cavanagh (“Ed”), Morris Chestnut (The Brothers and Best Man), Kenny Lofton (MLB Player), Gervase Peterson (“Survivor”)and Ethan Zohn (“Survivor-Africa”)
3:30pm--REEBOK ABOVE THE RIM CELEBRITY SLAM DUNK: The Celebrity Slam Dunk gives celebrities their chance to fly and showcase their athletic or comedic talents as they dunk the ball on their choice of 8', 9' or 10' baskets. All contestants dunk the ball and are judged by a panel of celebrity judges. The top four contestants dunk once again and the score judged the highest wins.
Scheduled Judges: Don Cheadle (Ocean’s Eleven and Traffic), Frankie Muniz (“Malcolm in the Middle”), Carson Daly (VJ - MTV), Michael Imperioli (“The Sopranos”), Hilary Duff (Disney Channel’s “Lizzie Mcguire”) and Beverley Mitchell (“Seventh Heaven”)
Scheduled Dunkers: Jamie Foxx (Ali and Any Given Sunday), Ashton Kutcher (“That 70’s Show”), Donald Faison (“Scrubs”), Anthony Anderson (Me, Myself & Irene), Ice Cube (Friday), Kenny Lofton (MLB player), Danny Masterson (“That 70's Show”)and Matthew Lillard (Scooby Doo and Scream).
Scheduled Host: Chi McBride (“Boston Public”)
9am--HOOP-IT-UP WORLD FINALS: The culmination of the NBA Hoop-It-Up tour that runs throughout the year, both the men’s and women’s “Top Gun” teams compete on Jam Session’s premier Center Court for the Championship. The newly crowned winners will have their dreams come true as they compete against current WNBA Players and Retired NBA Players.
2pm--FLEER HALF-COURT HUSTLE: The Half-Court Hustle was designed to showcase the basketball skills of celebrity guests. Teams of two play in this relay game of shooting and dribbling against the clock.
Scheduled to participate:Frankie Muniz (“Malcolm in the Middle”), Lil' Bow Wow (Rapper), Nick Carter (Backstreet Boys), Donald Faison (“Scrubs”), Ice Cube (Friday),Tom Cavanagh (“Ed”),Sam Jones III (“Smallville”) Tyson Beckford (Super Model), Aston Kutcher (“That 70's Show”), Leon (Waiting to Exhale), Matthew Lillard (Scooby Doo) and Gabrielle Union (Bring It On!)
2:30pm-GATORADE JAM SESSION INVITATIONAL--This event will feature Philadelphia-area boys and girls middle school teams competing in two eight-team basketball tournaments. Games from both the boys and girls tournaments will be featured on the 'Gatorade Court of Champions', tipping off after the event’s opening ceremonies Thursday, February 7 and concluding with the semifinals and championship games on Jam Session's Center Court on Saturday, February 9 and Sunday, February 10.
READ TO ACHIEVE READING AREA Celebrities and athletes including Vivica A. Fox (2 Can Play that Game) and Sean Patrick Thomas (Save the Last Dance) will read selected books to children as part of the NBA’s Read to Achieve literacy initiative.
Tickets are on sale for the ninth NBA All-Star Jam Session presented by Fleer at all Ticketmaster ticket centers, Ticketmaster.com, 1-800-4NBA-TIX, the First Union Center box office and NBA.com. Ticket prices are $15 for adults and $10 for children.
