NEW YORK, Jan. 29 --
More than 2.5 billion viewers around the world will be able to tune in to watch the 2002 NBA All-Star Game, which features the stars of the NBA's Eastern Conference competing against the best of the Western Conference. The weekend festivities will take place in Philadelphia from Feb. 8-10.
With the largest international player contingent ever for an NBA All-Star Weekend, telecasters from around the world are gearing up to give fans an up-close look at the weekend events in Philadelphia. All-Star activities will be televised in 210 countries around the world in 41 different languages.
Thirty-five (35) international television networks will be on site in Philadelphia, many providing live commentary from the events. Among the broadcasters scheduled to be on site with live commentary for the first time: Alpha TV (Greece), Channel 13 (Costa Rica), NTV Plus (Russia) and B92TV (Yugoslavia). New telecasters broadcasting the game for fans in their countries include: RTS (Switzerland), NTU (Ukraine), TPA (Angola), BSkyB (UK), RTC (Cape Verde), JTV (Jordan), Indosiar (Indonesia), NBN4 (Philippines) and Sportschoice (UK), among others.
"NBA All-Star 2002 will showcase the best of the NBA, including the most international NBA players ever to participate," said Heidi Ueberroth, Executive Vice President of the NBA. "We're happy to welcome several first time broadcasters on-site, to join the many veteran broadcasters who will travel to Philadelphia to cover All-Star."
With more than 20 international players on-site, including five who will play in the NBA All-Star Game, several international media and television crews plan to follow players from their native lands.
Yugoslavian broadcaster B92TV/ANEM will be on-site to cover manyYugoslavian-born players who will be involved in the events of All-Star. Predrag Stojakovic, Predrag Drobnjak, Zeljko Rebraca, Ratko Varda and Vladimir Radmanovic will be featured on network programming and giving fans in their native country a first-hand look at Philadelphia. Likewise, Russian broadcaster NTV Plus will also be on-site to cover NBA Rookie Andrei Kirilenko, who will be participating in the 'got milk?' Rookie Challenge.
With the excitement surrounding Rookie of the Year candidate Pau Gasol, five major Spanish broadcasters will be onsite. These broadcasters are Canal+, Antena 3, TV3 Cataluń, Tele 5 and TVE.
All-Star Weekend 2002 will mark the first time since 1998 that ATV Hong Kong has been on site. ATV, along with Chinese broadcaster CCTV, will be spending All-Star Weekend with Wang Zhi Zhi, the first player from China to play in the NBA.
With the emergence of Dirk Nowitzki as an NBA All-Star, the Kirch Group (Germany)-- through broadcasters DSF and Premiere World-- will provide live on-site commentary for All-Star and will produce their own customized game broadcast.
NBA Entertainment will also host the presenters of six international co-productions taking place on-site in Philadelphia, including: Eddy Time (France), Inside NBA (Germany), NBA Dei Di (Hong Kong), NBA Magazine (Japan), NBA Capsulas (Mexico) and NBA Total (Spain).
NBA Entertainment -- the Emmy Award-winning production division of the NBA and WNBA and one of the largest providers of sports television and Internet programming in the world -- will produce and transmit a live feed for 98 percent of the NBA's international broadcasters. NBA TV, the 24-hour television network of the NBA, will also broadcast the game live for the first time internationally through Digiturk (Turkey), Alpha Digital (Greece) and through digital satellite and cable in Israel.
NBA.com, the official Web site of the NBA, will provide global coverage to fans around the world with a live audio broadcast of the All-Star Game in 12 languages, including: English, Spanish, French, Hebrew, German, Italian, Greek, Chinese (Mandarin), Portuguese, Serbian, Russian and Macedonian.
In North America, the 51st Annual NBA All-Star Game will be broadcast on NBC and ESPN Radio and on CTV in Canada, on Sunday, Feb. 10, at 5 p.m. ET.