NBA International Ad Specs

  • Overview

    For sales and pricing information, please contact internationalmediasales@nba.com.

    Accepted File Formats: SWF, GIF, JPG

    Ad Product Dimensions Rich Media Expandable File Size
    Medium Rectangle 300x250 No No 40k
    Leaderboard 728x90 No No 40k
    Skyscraper 160x600 No No 40k
    Header Ad 535x50 No No 40k
    Mobile: Home/Interior Pages 320x50 No No <7.5 kb
    Mobile: Photo Gallery 300x250 No No <7.5 kb
    Video Pre-Roll Aspect Ratio: 16:9 & 4:3 - - -
    Video Companion Ad 300x250 No No 40k

    General Ad Specifications:

    1. To allow for proper approval and testing, NBA.com requests that all creative (along with the click-through URL) is submitted 5 business days before expected campaign launch.
    2. Third Party Ad Tags & Vendors:
      1. It is our typical policy to not allow third party ad tags for tracking purposes. Third party vendors will be discussed on a case-by-case basis.
      2. Advertiser campaigns are allowed thru DFA (Dart For Advertisers), more info below:

        DART For Advertisers 5 (DFA 5) represents DoubleClick’s most comprehensive and robust online ad management and serving solution to date. This interactive marketing platform provides you with unparalleled flexibility and ease of use to power your advertising campaigns on the Internet. With fast trafficking capabilities, improved access control, powerful reports and a totally re-engineered workflow process, DFA 5 promises to streamline your ad management functions allowing you to focus on turning your marketing dollars into profit.

    3. Audio Policy – No host-initiated audio is permitted on NBA.com or team sites. Audio must be user-initiated by clicking within the banner and contain a clearly visible “mute” and “stop” function.

  • Detailed Ad Specs and Guidelines

    Medium Rectangle

    Dimensions (WxH) 300x250
    Availability NBA.com - Home/Interior Pages
    File Size 40k
    Animation & Looping 30 sec max
    3rd Party Acceptance No
    Rich Media No
    Expandable No
    Download Example

    Leaderboard

    Dimensions (WxH) 728x90
    Availability NBA.com - Interior Pages
    File Size 40k
    Animation & Looping 30 sec max
    3rd Party Acceptance No
    Rich Media No
    Expandable No
    Download Example

    Skyscraper

    Dimensions (WxH) 160x600
    Availability NBA.com - Interior Pages
    File Size 40k
    Animation & Looping 30 sec max
    3rd Party Acceptance No
    Rich Media No
    Expandable No
    Download Example

    Header Ad

    Dimensions (WxH) 535x50
    Availability Selected International Sites (not NBA.com)
    File Size 40k
    Animation & Looping 30 sec max
    3rd Party Acceptance No
    Rich Media No
    Expandable No
    Download Example

    Mobile: Home/Interior

    Dimensions (WxH) 320x50
    Availability International NBA Mobile - Home/Interior Pages
    File Size <7.5 kb
    Format JPG, GIF Only
    Rich Media No
    Expandable No
    Additional Info
    •
    Aspect ratio: 6:1 is the default recommendation; 4:1 is the extended size for optional use
    •
    Avoid using white background
    Download Example

    Video Pre-Roll

    Availability NBA.com Video Page
    File Size
    Format .mov (Apple ProRes 422 or H264)
    Frame Rate 29.97
    Length 15 and 30 sec in total length
    Aspect Ratio 16:9 (Resolution 1920x1080 or 640x360) or 4:3 (720x480 or Anamorphic 720x486)
    Tape-Based Media (4:3 only) Any standard-definition format Betacam
    • SP
    • SX
    • Digital Betacam
    • MPEG IMX
    File-Based Media (16:9 & 4:3) Delivered on CD-R or DVD-R
    •
    Finished files with no slates.
    •
    No spaces in file names (only _ or -).
    Encoded Media
    •
    Windows media format. 400x300 screen size. Max bitrate of 500k.
    •
    Delivered via FTP or e-mail. digitalmediaops@nba.com
    Additional Info
    •
    All files must contain a soundtrack, even if the ad is to run without sound.

    Video Companion Ad

    Dimensions (WxH) 300x250
    File Size 40k
    Animation & Looping 30 sec max
    3rd Party Acceptance No
    Rich Media No
    Expandable No
    Download Example

  • Flash Requirements

    • Flash Verions: Up through Flash 8
    • Frame Rate: Must be no more than 18fps
    • File Size: Cannot exceed 40k
    • Animation: 30 seconds maximum

    Backup GIF or JPG must be submitted.

    Click Tracking:
    The author of the Flash source file (.SWF) has to assign a clickTag variable using a getURL button action. Make sure that they have selected "_blank" for a target so it opens in a new window.

    Audio Policy:
    No host-initiated audio is permitted. Audio must be user-initiated by clicking within the banner and contain a clearly visible "mute" and "stop" function.

    The button action code must look like one of these examples:

    AS2:
    on(release){
    getURL(_level0.clickTag,"_blank")
    }

    AS3:
    var paramList:Object = this.root.loaderInfo.parameters;
    buttonClip.addEventListener(MouseEvent.CLICK, openURL);
    function openURL(evtObj:MouseEvent):void {
    var request:URLRequest = new URLRequest(paramList["clickTag"]);
    navigateToURL(request, "_blank");
    }

    Where buttonClip is the object in the swf being clicked.