2013-2014 NBA International Ad Specs

Overview

For sales and pricing information, please contact internationalmediasales@nba.com.

Accepted File Formats: SWF, GIF, JPG

Ad Product Dimensions Rich Media Expandable File Size
Medium Rectangle 300x250 No No 40k
Leaderboard 728x90 No No 40k
Skyscraper 160x600 No No 40k
Header Ad 535x50 No No 40k
Mobile: Home/Interior Pages 320x50 No No <7.5 kb
Mobile: Photo Gallery 300x250 No No <7.5 kb
Video Pre-Roll Aspect Ratio: 16:9 & 4:3 - - -
Video Companion Ad 300x250,300x60 No No 40k

General Ad Specifications:

  1. To allow for proper approval and testing, NBA.com requests that all creative (along with the click-through URL) is submitted 5 business days before expected campaign launch.
  2. Third Party Ad Tags & Vendors:
    1. It is our typical policy to not allow third party ad tags for tracking purposes. Third party vendors will be discussed on a case-by-case basis.
    2. Advertiser campaigns are allowed thru DFA (Dart For Advertisers), more info below:

      DART For Advertisers 5 (DFA 5) represents DoubleClick’s most comprehensive and robust online ad management and serving solution to date. This interactive marketing platform provides you with unparalleled flexibility and ease of use to power your advertising campaigns on the Internet. With fast trafficking capabilities, improved access control, powerful reports and a totally re-engineered workflow process, DFA 5 promises to streamline your ad management functions allowing you to focus on turning your marketing dollars into profit.

    3. It is our typical policy to not allow third party ad tags for tracking purposes. Third party vendors will be discussed on a case-by-case basis.
    4. For a list of DFP Certified Vendors, please reference link: https://support.google.com/dfp_premium/answer/177366
  3. Audio Policy – No host-initiated audio is permitted on NBA.com or team sites. Audio must be user-initiated by clicking within the banner and contain a clearly visible “mute” and “stop” function.

Detailed Ad Specs and Guidelines

Medium Rectangle

Dimensions (WxH) 300x250
Availability NBA.com - Home/Interior Pages
File Size 40k
Animation & Looping 30 sec max
3rd Party Acceptance No
Rich Media No
Expandable No
Download Example

Leaderboard

Dimensions (WxH) 728x90
Availability NBA.com - Interior Pages
File Size 40k
Animation & Looping 30 sec max
3rd Party Acceptance No
Rich Media No
Expandable No
Download Example

Skyscraper

Dimensions (WxH) 160x600
Availability NBA.com - Interior Pages
File Size 40k
Animation & Looping 30 sec max
3rd Party Acceptance No
Rich Media No
Expandable No
Download Example

Header Ad

Dimensions (WxH) 535x50
Availability Selected International Sites (not NBA.com)
File Size 40k
Animation & Looping 30 sec max
3rd Party Acceptance No
Rich Media No
Expandable No
Download Example

Mobile: Home/Interior

Dimensions (WxH) 320x50
Availability International NBA Mobile - Home/Interior Pages
File Size <7.5 kb
Format JPG, GIF Only
Rich Media No
Expandable No
Additional Info
Aspect ratio: 6:1 is the default recommendation; 4:1 is the extended size for optional use
Avoid using white background
Download Example

Video Pre-Roll

Availability NBA.com Video Page
File Size
Format .mov (Apple ProRes 422 or H264)
Frame Rate 29.97
Length 15 and 30 sec in total length
Aspect Ratio 16:9 (Resolution 1920x1080 or 640x360) or 4:3 (720x540). 16:9 is preferred.
Tape-Based Media (4:3 only) Any standard-definition format Betacam
• SP
• SX
• Digital Betacam
• MPEG IMX
File-Based Media (16:9 & 4:3) Delivered on CD-R or DVD-R
Finished files with no slates.
No spaces in file names (only _ or -).
Encoded Media
Windows media format. 400x300 screen size. Max bitrate of 500k.
Delivered via FTP or e-mail. digitalmediaops@nba.com
Additional Info
All files must contain a soundtrack, even if the ad is to run without sound.

Video Companion Ad

Dimensions (WxH) 300x250,300x60
File Size 40k
Animation & Looping 30 sec max
3rd Party Acceptance No
Rich Media No
Expandable No
Download Example

Flash Requirements

  • Flash Verions: Up through Flash 8
  • Frame Rate: Must be no more than 18fps
  • File Size: Cannot exceed 40k
  • Animation: 30 seconds maximum

Backup GIF or JPG must be submitted.

Click Tracking:
The author of the Flash source file (.SWF) has to assign a clickTag variable using a getURL button action. Make sure that they have selected "_blank" for a target so it opens in a new window.

Audio Policy:
No host-initiated audio is permitted. Audio must be user-initiated by clicking within the banner and contain a clearly visible "mute" and "stop" function.

The button action code must look like one of these examples:

AS2:
on(release){
getURL(_level0.clickTag,"_blank")
}

AS3:
var paramList:Object = this.root.loaderInfo.parameters;
buttonClip.addEventListener(MouseEvent.CLICK, openURL);
function openURL(evtObj:MouseEvent):void {
var request:URLRequest = new URLRequest(paramList["clickTag"]);
navigateToURL(request, "_blank");
}

Where buttonClip is the object in the swf being clicked.