Team Ad Specifications
  • Overview

    Accepted File Formats: SWF, GIF, JPG

    Ad Product Dimensions Rich Media Expandable File Size Polite Load
    Medium Rectangle 300x250 No No 40k 100k
    Leaderboard 728x90 No No 40k 100k
    Skyscraper 160x600 No No 40k 100k
    Takeover 980x50 & 980x250 No No 40k 100k
    Mobile Web Ad 300/320x50 - - 10k (Static), 15K (Animated) 100k
    Mobile Web Video Pre-Roll Aspect Ratio: 16:9 & 4:3 - - - 100k
    Video Pre-Roll Aspect Ratio: 16:9 & 4:3 - - - 100k
    Video Companion Ad 300x250 No No 40k 100k

    General Ad Specifications:

    1. To allow for proper approval and testing, TPP submission deadline for a banner size already DFP served on a team site is 2.5 business days. A new size, or one(s) not currently DFP served, is 5.5 business days. Pre-roll is 3.5 business days
    2. Third Party Ad Tags & Vendors:
      1. We will continue to accept 3rd party ad tags, provided they're submitted with proper macro placement instructions and/or are from a DFP Certified Vendor.
    3. Audio Policy – No host-initiated audio is permitted on NBA.com or team sites. Audio must be user-initiated by clicking within the banner and contain a clearly visible “mute” and “stop” function.
  • Detailed Ad Specs and Guidelines

    Medium Rectangle

    Dimensions (WxH) 300x250
    Availability Team sites
    File Size 40k
    Animation & Looping 30 sec max
    3rd Party Acceptance Yes
    Rich Media No
    Expandable No
    Download Example

    Leaderboard

    Dimensions (WxH) 728x90
    Availability Team sites
    File Size 40k
    Animation & Looping 30 sec max
    3rd Party Acceptance Yes
    Rich Media No
    Expandable No
    Download Example

    Skyscraper

    Dimensions (WxH) 160x600
    Availability Team sites
    File Size 40k
    Animation & Looping 30 sec max
    3rd Party Acceptance Yes
    Rich Media No
    Expandable No
    Download Example

    Mobile Web Ad

    Dimensions (WxH) 300/320x50
    File Size 10k (Static), 15K (Animated)
    3rd Party Acceptance Yes
    Rich Media No
    Expandable No
    Download Example

    Mobile Web Video Pre-Roll

    Please see Video Pre-Roll specifications
    Download Example

    Video Pre-Roll

    Availability Team sites
    File Size
    Format .mov (Apple ProRes 422 or H264)
    Frame Rate 29.97
    Length 15 and 30 sec in total length
    Aspect Ratio 16:9 (Resolution 1920x1080 or 640x360) or 4:3 (720x540). 16:9 is preferred.
    Tape-Based Media (4:3 only) Any standard-definition format Betacam
    • SP
    • SX
    • Digital Betacam
    • MPEG IMX
    File-Based Media (16:9 & 4:3) Delivered on CD-R or DVD-R
    •
    Finished files with no slates.
    •
    No spaces in file names (only _ or -).
    Encoded Media
    •
    Windows media format. 400x300 screen size. Max bitrate of 500k.
    •
    Delivered via FTP or e-mail. digitalmediaops@nba.com
    Additional Info
    •
    All files must contain a soundtrack, even if the ad is to run without sound.

    Video Companion Ad

    Dimensions (WxH) 300x250
    File Size 40k
    Animation & Looping 30 sec max
    3rd Party Acceptance No
    Rich Media No
    Expandable No
    Download Example
  • Flash Requirements

    • Flash Verions: Up through Flash 8
    • Frame Rate: Must be no more than 18fps
    • File Size: Cannot exceed 40k
    • Animation: 30 seconds maximum

    Backup GIF or JPG must be submitted.

    Click Tracking:
    The author of the Flash source file (.SWF) has to assign a clickTag variable using a getURL button action. Make sure that they have selected "_blank" for a target so it opens in a new window.

    Audio Policy:
    No host-initiated audio is permitted. Audio must be user-initiated by clicking within the banner and contain a clearly visible "mute" and "stop" function.

    The button action code must look like one of these examples:

    AS2:
    on(release){
    getURL(_level0.clickTag,"_blank")
    }

    AS3:
    var paramList:Object = this.root.loaderInfo.parameters;
    buttonClip.addEventListener(MouseEvent.CLICK, openURL);
    function openURL(evtObj:MouseEvent):void {
    var request:URLRequest = new URLRequest(paramList["clickTag"]);
    navigateToURL(request, "_blank");
    }

    Where buttonClip is the object in the swf being clicked.