Team Ad Specifications



  • Accepted File Formats: SWF, JPG, GIF & PNG
  • Max File Size:
    1. 1900x1600: 300k or less
    2. All other banners: 50k or less
      • 180x120, 240x90, 300x250, 300x60, 320/300x50, 468x60, 728x90, 970x90


  • Accepted Streaming Video Ad Delivery Formats: Aspect Ratios: 16:9 & 4:3 (4:3 to get black curtains to fit 16:9)
  • File-Based Media (16:9 & 4:3): QuickTime MOV, MPEG-4, MP4, AVI
All files must contain a soundtrack, even if the ad is to run without sound.
  • Volume Levels: Mean volume < 24db LKFS with an acceptable range of +/- 2DB (26db or -22db it will still pass and is acceptable)
  • Frame Rate: 29.97
  • File Names: No Spaces (only _ or - )
  • Finished Files: No Slates

General Ad Specifications

  1. To allow for proper approval and testing, TPP submission deadlines are as follows:
    1. Pencil Ad: Total 14 business days
    2. Global Background Skin: 13 business days
    3. Banner: Total 12 business days (already DFP served)
    4. Banner: Total 18 business days (new/custom request)
    5. Pre-Roll Video: Total 13 business days
  2. Third Party Ad Tags & Vendors:
    1. We will continue to accept 3rd party ad tags, provided they are submitted with proper macro placement instructions and/or are from a DFP-Certified Vendor.
    2. For a list of DFP Certified Vendors, please reference:
  3. Audio Policy – No host-initiated audio is permitted on or NBA Team Sites. Audio must be user-initiated by clicking within the banner and contain a clearly visible “Mute” and “Stop’ function.

Flash Requirements

  • Flash Versions: Up through Flash 8
  • Frame Rate: Must be no more than 18fps
  • Animation: 30 seconds maximum

Backup JPG, GIF or PNG must be submitted.

Click Tracking:
The author of the Flash source file (.SWF) has to assign a clickTag variable using a getURL button action. Make sure that they have selected "_blank" for a target so it opens in a new window.

Audio Policy:
No host-initiated audio is permitted. Audio must be user-initiated by clicking within the banner and contain a clearly visible "mute" and "stop" function.

The button action code must look like one of these examples:


var paramList:Object = this.root.loaderInfo.parameters;
buttonClip.addEventListener(MouseEvent.CLICK, openURL);
function openURL(evtObj:MouseEvent):void {
var request:URLRequest = new URLRequest(paramList["clickTag"]);
navigateToURL(request, "_blank");

Where buttonClip is the object in the swf being clicked.

Pencil Ad Requirements

File Size: 100k or less
Accepted File Formats: JPG & GIF

All eight creative sizes must be provided:

  • Desktop Width: 1150x50 and 1150x440
  • Large Tablet: 950x40 and 950x360
  • Small Tablet: 730x30 and 730x280
  • Mobile: 320x50 and 320x100

Special Instructions:

  • The open and close text is located in the top right 80x50 pixels for all banners. This area:
  • Must be the same color on all eight creatives.
  • Must not contain any lettering, buttons, multi-color background, or pictures.