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NBA TV sees record-setting Summer League coverage

POSTED: Jul 22, 2015 3:41 PM ET

Official release


NBA TV's comprehensive coverage of NBA Summer League -- 68 game telecasts and the network's most extensive content offerings to date -- delivered record-setting numbers including the network's most-viewed live Summer League coverage ever. NBA TV averaged 110,000 total viewers for its live game coverage (July 4-20) for a 9% increase over last year.

The network also garnered its most-viewed NBA Summer League game telecast of all time (Minnesota vs. Los Angeles Lakers, featuring rookies Karl-Anthony Towns and D'Angelo Russell in action, with an average of 277,000 total viewers) and its most-viewed Samsung NBA Summer League championship game ever (Phoenix vs. San Antonio; 140,000 total viewers).

NBA TV highlights also include:

• The network's primetime audience growing 8% among total viewers when compared to the same time period in 2014;

• Total day viewership up 7% among total viewers over last year;

• Significant growth across all core demos for live NBA Summer League game telecasts with a 29% increase in Men 18-34;

• A median age of 32.6 for all NBA Summer League games, down from 36.7 last year.

Additionally, @NBATV Facebook and Twitter accounts generated more than 252 million impressions throughout NBA Summer League, with Facebook impressions growing 138% over last year. There were also 6.6 million video views over the 16-day period, with Facebook garnering nearly six times the total when compared with 2014.