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Record 240 million new fans join NBA on social media

POSTED: Apr 16, 2015 4:10 PM ET

Official release


— The NBA had a record breaking year on social media, adding 240 million new fans since the end of the 2013-14 regular season - a 40% increase and largest single-year total. Overall, the NBA now has more than 811 million likes and followers combined across all league, team and player social platforms.

The record year on social media for the NBA resulted in more than 31 billion impressions, up 130% over the previous season with record growth on NBA social platforms including:

• Facebook: +4.8 million new likes, +22% (26.2 million total likes)
VIDEO: Bryant: 3rd All-Time in Scoring

• Twitter: +4.1 million new followers, +42% (13.9 million total followers)
VIDEO: Booker with the Circus Shot of the Year!

• Instagram: +3.5 million new followers, +151%, (5.8 million total followers)

• YouTube: +665 million new videos viewed, +33% (2.7 billion total videos viewed)
VIDEO: LaVine Throws Down "Space Jam" Dunk: 2015 Sprite Slam Dunk and NBA Mobile achieved all-time traffic records during the 2014-15 season with more than 16.7 billion page views and 4.2 billion video views combined, up 9% respectively when compared to the previous season.

Additionally, the NBA GameTime App received a record 7.4 million downloads globally, up over 32% from the previous season.