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'La NBA' returns with Latin nights' celebrations

Noches éne•bé•a 2015 to feature 14 games and special team jerseys

POSTED: Feb 26, 2015 9:32 AM ET

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— The National Basketball Association (NBA) today announced the game schedule for the league's ninth annual Latin nights program, titled Noches éne•bé•a (eh-nay-bay-ah), which will feature 14 games and celebrate the growing support of NBA fans and players across Latin American and U.S. Hispanic communities.

Noches éne•bé•a 2015 games, seven of which will air nationally on ABC, ESPN, and NBA TV, will include special telecasts, in-arena festivities, and distinctive NBA team uniforms to be worn by eight teams. Additionally, all 30 NBA teams will wear specially designed Noches éne•bé•a shooting shirts from adidas, the league's official oncourt apparel provider, during the first two weeks of March. The celebrations will be supported by television and radio advertising on both English- and Spanish-language media across the country as well as unique content on the league's Spanish-language Web site, enebea.com, and its English and Spanish-language social media pages.

A special feature of the Noches éne•bé•a games will be the adidas-designed uniforms that display team names as spoken by the bicultural, bilingual Latino fans celebrating fan colloquialism identified through market research. The Miami Heat, for example, is "El Heat," and the San Antonio Spurs are referred to as "Los Spurs." Noches éne•bé•a merchandise is now available at NBAStore.com, NBA Store on Fifth Avenue in New York City, NBAStore.eu, and in-arena stores for participating teams.

Noches éne•bé•a 2014-15 Schedule:

2015 Latin Nights