Household audiences up significantly across platforms
POSTED: Feb 15, 2015 4:05 PM ET
Turner Sports' exclusive presentation of the NBA State Farm All-Star Saturday Night delivered significant audience totals across all platforms including an average of 6.1 million total viewers watching the live event telecast on TNT. The telecast, which averaged a 3.4 U.S. HH rating, propelled the network to win the night across all of television.
TNT's coverage of State Farm All-Star Saturday Night is up 10% in U.S. HH rating and 7% among total viewers over last year. It ranks as the fourth most-viewed telecast in the history of the event. Last night's telecast peaked with a 4.2 U.S. HH rating and 7.8 million total viewers from 10:45-11 p.m. ET.
The TNT telecast garnered a 7.2 HH rating in New York to generate the highest rating ever for the event in the market. On a national scale, it netted increases across all core demographics including a 29% spike in Men 25-54 and a 19% increase in Adults 25-54.
The significant audience figures extended across social media platforms with State Farm All-Star Saturday Night content published across Turner's NBA on TNT and NBA TV accounts via Facebook and Twitter reaching a gross audience of 77 million fans and followers and generating 14.5 million video views. State Farm All-Star Saturday Night was also the No. 1 social primetime program, according to Nielsen Social Guide, and represented 73% of the total Twitter audience for the entire day.
Additionally, live video streams for the event across digital screens -- including Turner's TVE platforms -- were up 89% over last year.
Top local markets for TNT's coverage of the event were Cleveland (7.9), Atlanta (7.7), San Antonio (7.4), New York (7.2) and Portland (6.1).
TNT's exclusive coverage of NBA All-Star 2015 from New York will continue tonight, Sunday, Feb. 15, with the 64th annual NBA All-Star Game from Madison Square Garden at 8 p.m.
Source: Nielsen Media Research, Fast Nationals based on Live + Same Day data stream for television and Adobe Omniture Desktop and Bango Mobile for TVE live streaming for the dates of 02/14/2015 compared to 02/15/2014. Social source: Facebook Insights, Twitter Analytics