POSTED: Jan 22, 2015 9:31 AM ET
NEW YORK — Kaiser Permanente and the National Basketball Association (NBA) announced today a new multiyear strategic partnership that will focus on building healthier communities. The agreement also makes Kaiser Permanente the Official Health Care Partner of the NBA, Women's National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball.
The collaboration -- an extension of both organizations' shared commitment to improving the health and wellness of fans and the communities in which they live -- marks the NBA's first-ever health care partner and Kaiser Permanente's first-ever national partnership with a professional sports league. As part of the relationship, Kaiser Permanente will serve as the health care expert and consultant for the NBA on health and wellness programming and will play a critical role in the development of an annual NBA Health and Wellness Forum to address health issues affecting NBA fans and local communities. The forum will feature top leaders in the health care industry as well as representatives from the NBA family.
The partnership aligns the NBA FIT campaign, which encourages fans to "Be Active, Eat Healthy, Play Together" with Kaiser Permanente's "Thrive" campaign focused on empowering people to maximize their health in mind, body, and spirit. The partnership will leverage the NBA's marquee events, community programming, and fitness platforms and Kaiser Permanente's leading medical and community health management expertise to provide fans with greater access to health and wellness content and advice.
"Kaiser Permanente has a long history of investing in the health and well-being of our communities, and we fully recognize the importance of working with organizations such as the NBA to improve community health," said Kaiser Permanente Chairman and CEO Bernard J. Tyson. "As a country, we need a more comprehensive approach to health, and this relationship with the NBA will be fully aligned with this approach by identifying opportunities where together we can have the greatest impact on advancing health where people live, work, learn and play."
"This groundbreaking partnership enhances the work we're doing in our communities through NBA FIT and NBA Cares," said NBA Commissioner Adam Silver. "We look forward to working with Kaiser Permanente to create new and custom activities and programs that impact the health and wellness of fans of all ages."
Kaiser Permanente will serve as the presenting partner of NBA FIT Live Healthy Week, which tipped off yesterday and runs through Jan. 29. Throughout the week, Kaiser Permanente and the NBA will mount a social media campaign to encourage fans to make a pledge toward healthier living. On Jan. 26, NBA FIT team member and Kaiser Permanente ambassador Stephen Curry will join the Golden State Warriors for a special partnership tip-off event and Get Fit Clinic at an elementary school in Oakland, California.
In addition to this groundbreaking program, Kaiser Permanente and the NBA will conduct 14 community health and wellness events annually across NBA, WNBA, and NBA D-League markets. At NBA All-Star 2015, Kaiser Permanente will serve as a partner of the NBA All-Star FIT Celebration, a city-wide event which brings fun, fitness, and basketball-related programming to youth throughout New York City's five boroughs.
Kaiser Permanente will also become the presenting partner of the NBA Cares Community Assist Award, a seasonlong program that each month honors a different NBA player who reflects the league's passion for community service.