Posted Feb 12, 2014 9:56 AM
NEW ORLEANS -- NBA All-Star 2014 will have unprecedented global coverage, reaching fans live in 215 countries and territories in 47 languages on their televisions, computers, mobile devices, and tablets.
More than 265 international media members from 42 countries will converge in New Orleans. Representatives of nearly 90 international television and radio outlets and Web sites will be on site, with 16 partners performing live courtside commentary in languages such as Arabic, Danish, French, Greek, Hungarian, Japanese, Mandarin, Polish, and Tagalog.
NBA LEAGUE PASS International subscribers in more than 200 countries and territories will have access to all All-Star events on computers, tablets, and mobile devices. NBA TV International will reach fans in 97 countries and territories with unprecedented behind-the-scenes coverage of practices, player interviews, studio shows, and press conferences.
All-Star 2014 will have extensive global reach through digital and social media. The league has more than 500 million likes and followers on social media, 16 international NBA.com sites and 17 international Facebook pages. Through the NBA Game Time app, fans will have access to comprehensive free content such as videos, highlights, stats and scores.
Fans globally will be able to interact and cast votes to help determine the Most Valuable Player of the BBVA Compass Rising Stars Challenge and the All-Star Game, as well as the "Dunker of the Night" in the Sprite Slam Dunk.
Nine NBA international players will participate in All-Star events: Dallas' Dirk Nowitzki (Germany), San Antonio's Tony Parker (France), Cleveland's Kyrie Irving (Australia), Milwaukee's Giannis Antetokounmpo (Greece), Toronto's Jonas Valanciunas (Lithuania), Oklahoma City's Steven Adams (New Zealand), Boston's Kelly Olynyk (Canada), Phoenix's Goran Dragic (Slovenia) and San Antonio's Marco Belinelli (Italy).
Below are several highlights in key markets:
ASIA: More than 110 media members from Asia will be onsite.
• China: All-Star will be televised live nationally on CCTV5, regionally through a network of partners, and streamed live or on demand on Sina, Tencent and NBA.com/China. For the first time, Sina will provide 24-hour weekend-long, original All-Star programming starting Friday and Tencent will provide onsite commentary and interact live with their virtual studio in China.
• India: Sony SIX will send a correspondent to New Orleans to provide fans in India with an all-access look from All-Star. NBA.com/India will also provide comprehensive coverage.
• Japan: WOWOW will have Japanese celebrities join their pregame studio show in Tokyo including professional basketball players Taishi Ito and Kei Igarashi, Japanese musician Bose and comedian Hiroshi Tamura.
EUROPE, MIDDLE EAST AND AFRICA: More than 20 partners across the region will televise All-Star.
• United Kingdom: BT Sport will broadcast all All-Star events live for the first time.
• Africa: For the first time, SuperSport will have a crew onsite and broadcast All-Star live throughout Africa. Supersport, which operates NBA.com/Africa, will also have comprehensive online coverage.
• Spain: Canal+, partner since 1996, will be onsite providing coverage for fans in Spain.
• Hungary: For the first time, Sport 1 will be onsite doing live commentary in Hungarian.
• Middle East: beIN Sports (MENA) will be onsite providing live commentary for all events in Arabic for fans throughout the Middle East and North Africa.
LATIN AMERICA: More than 50 media members from Latin America will be onsite.
• Brazil: For the first time, Space will be onsite gathering footage and conducting interviews to give fans an all-access look into All-Star to enhance their coverage of the live events. Former Brazilian basketball player Magic Paula will conduct interviews for Space's Brazilian network.
• Argentina: DeporTV, a first-time NBA partner, will be airing All-Star live on their free-to-air channel across all of Argentina.
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