Skip to main content

Main content
NBA news
NBA basketball

NBA adds @NBA to Spalding game ball for 2014-15 season


Posted Jul 31, 2014 12:29 PM

NEW YORK -- The NBA announced today that the @NBA handle will be added to the official Spalding game ball beginning with the 2014-15 NBA season. The NBA is the first professional sports league to include its social media handle on its official game ball.

The @NBA handle, which will appear directly under the "Official Game Ball" wording on the ball, represents the league's global social media community of more than 660 million likes and followers combined -- one of the largest social media communities in the world.

"The game is why we have 660 million followers, and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year," said NBA Senior Vice President of Digital Media, Melissa Rosenthal Brenner. "The ball is the instantly recognizable symbol of our game, and now our fans have a place there too, where they belong."

The official game ball is not changing and will be identical to last season with the exception of the @NBA addition. Spalding has been the Official Game Ball of the NBA since 1983.

SEARCH NEWS
LATEST VIDEOS
photoMedia Day: Kobe Bryant
Kobe Bryant speaks from the Lakers media day as he enters his 19th NBA season.
photoGameTime: Are the Cavs a Title Contender?
The crew discusses if the Cleveland Cavaliers are title contenders.
photoGameTime: Larry Bird Interview
Pacers president Larry Bird talks with Reggie Miller about Indiana's tumultuous off-season.
photoNBA Rooks: Marcus Smart
The youth movement is on in Boston as Marcus Smart shows off his Celtics pride.
photoShabazz Muhammad Interview
Shabazz Muhammad talks with the crew during the Timberwolves midnight run.