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Anti-Redskins ad airing during Game 3


POSTED: Jun 10, 2014 7:42 PM ET

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— An American Indian tribe has purchased a 60-second television advertising spot during halftime of Game 3 of the NBA Finals to air its dislike over the usage of the Washington Redskins nickname.

The ad is scheduled to air Tuesday night in seven major cities: Chicago, Dallas, Los Angeles, New York, Sacramento, San Francisco and Washington. It aired in Miami during Game 2 of the series.

The Yocha Dehe Wintun Nation says the nickname is racist. Redskins owner Daniel Snyder has called the name a "badge of honor" in the past.

Airing the ad during a high-profile event should guarantee plenty of viewers. More than 15 million people tuned in for Game 2 of the NBA Finals, which typically outdraws all other programming on game nights.

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