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Finals reach new heights globally with social, mobile platforms

POSTED: Jun 5, 2014 12:05 PM ET

Official release


NEW YORK -- The Finals 2014, featuring a rematch between the Miami Heat and San Antonio Spurs, will have unprecedented global coverage, reaching fans live in 215 countries and territories in 47 languages on their televisions, computers, mobile devices, and tablets. Nine international players will compete in The Finals.

For the first time ever, NBA Facebook Live will give fans worldwide the chance to ask players questions during practice media availability. The live 30-minute shows, which will take place throughout The Finals at and, will feature both Heat and Spurs players, including Dwyane Wade and Manu Ginobili. Fans will be able to submit questions via Facebook and Instagram.

More than 250 international media members from nearly 40 countries will converge in Miami and San Antonio. These journalists represent more than 90 international television and radio networks and websites. The league has 16 new partners that will be broadcasting The Finals for the first time.

Also for the first time, The Finals logo appearing on courtside signage will be translated into seven different languages: French, Hindi, Japanese, Mandarin, Portuguese, Spanish and Turkish.

Through NBA LEAGUE PASS, fans worldwide have the chance to watch every NBA Finals game live and on-demand online, including on their mobile devices. NBA Game Time, the league's official app, will offer a stream of NBA content including play-by-play, social posts, editorial commentary and videos that will serve as a companion for live game viewing.

The NBA and its partners will host four viewing parties around the world during The Finals: Solar Entertainment in the Philippines at the newly opened NBA Café in Manila; ESPN in Sydney, Australia; WOWOW and D2C in Tokyo, Japan; and Coors Light in Monterrey, Mexico attended by NBA Legend Cedric Ceballos, the Laker Girls and NBA mascots.

The NBA will have a record 18 international sites offering editorial in local languages following the launch of for The Finals. NBA TV International will also offer behind-the-scenes access to fans in nearly 100 countries.

Overall, the NBA has built one of the largest social media communities in the world with more than 625 million fans and followers combined across all league, team, and player pages on Facebook, Twitter, Instagram, Sina, and Tencent.

The Spurs roster features the following international players: Aron Baynes (Australia), Marco Belinelli (Italy), Boris Diaw (France), Tim Duncan (U.S. Virgin Islands), Manu Ginobili (Argentina), Cory Joseph (Canada), Patty Mills (Australia), Tony Parker (France), and Tiago Splitter (Brazil).

Highlights of coverage in key regions:


• CCTV will be onsite to produce a customized feed for all games with commentary and graphics in Mandarin and will also capture footage for its weekly lifestyle show NBA Primetime.

• will stream every game live online and provide content and real-time fan interaction.

• The NBA, the number one corporate brand on social media in China, will engage its 70 million followers on Sina and Tencent in real-time.

• The first-ever NBA-themed emoticons are launching in China on WeChat, Tencent's mobile messaging app, which has 355 million monthly active users.

Europe/Middle East/Africa

• Comprehensive coverage in key markets will be provided by Canal+ in Spain, BT Sport in the UK, Sky Sport in Italy, Sport1 US in Germany, Sport TV in Portugal and D-Smart in Turkey.

• beIN Sport will be onsite to cover The Finals including the two French players: Parker and Diaw. beIN will send two sweepstakes winners to the NBA Finals and will capture their experience and produce a feature that will air on their customized show NBA Extra.

• beIN Sport will also provide live commentary for fans throughout the Middle East.

• SuperSport will provide coverage of the games throughout Africa.


• NBA partners will host three viewing parties in the Philippines, Australia, and Japan.

• SONY Six will provide live coverage of The Finals to fans in India, and Sacramento Kings guard Isaiah Thomas will be in Mumbai to provide game analysis for the broadcaster as part of a weeklong trip to grow basketball in India.

• NHK and WOWOW will be onsite providing comprehensive coverage for fans in Japan.

Latin America

• Fans throughout Latin America and the Caribbean can watch The Finals live on ESPN.

• In Mexico, the games will be streamed live by first-time partner

• Cinepolis Cinemas will host "NBA Nights," showing The Finals live in movie theaters in 13 Mexican cities.

• There will be viewing parties in Mexico.

• Cleveland Cavaliers center and Brazilian native Anderson Varejao will be at ESPN's studios in Brazil to provide commentary for every game of The Finals.