POSTED: Apr 17, 2014 12:55 PM ET
NEW YORK — The Miami Heat's LeBron James once again tops the National Basketball Association's list of most popular jerseys, where he has reigned as No. 1 since winning his second NBA title. The two-time NBA Finals MVP, who has held the top position six times, is joined by nine players that will compete in the 2014 NBA Playoffs beginning on April 19. The rankings are based on overall retail sales on NBAStore.com since the beginning of the 2013-14 season.
Rounding out the top five are the Oklahoma City Thunder's Kevin Durant (No. 2), the Los Angeles Lakers' Kobe Bryant (No. 3), the Chicago Bulls' Derrick Rose (No. 4) and the Golden State Warriors' Stephen Curry (No. 5).
Since winning back-to-back championships in 2013, the Heat has held the top spot for best-selling team merchandise, followed by the Lakers at No. 2, the Bulls at No. 3, the Thunder at No. 4 and the Knicks at No. 5.
• The San Antonio Spurs' Tim Duncan (No. 14) makes his return to the list for the first time since 2007.
• Curry continues to climb the list, moving up one spot from his debut position in 2013.
• Durant jumps two spots from the latest list (Dec.) to No. 2, bumping both Bryant and Rose down one position.
This year marks the seventh consecutive season that adidas has served as the official oncourt uniform and apparel provider of the NBA.
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