Posted Oct 2, 2013 10:22 AM
NBA Digital continues to boost its original content with the introduction of The Starters, a collective of fan-focused voices with a unique and unconventional take on the game, to its multimedia portfolio. The Starters, formerly The Basketball Jones, will produce original content across all screens including a daily TV show, podcast and blog, and a constant presence across a variety of social media platforms. Fans can engage with The Starters using the hashtag #TheStarters.
Co-hosts J.E. Skeets and Tas Melas, with contributors Trey Kerby and Leigh Ellis, will use their strong fundamentals to continue showing their passion for the game with fun, entertaining and witty content generated on site in Atlanta.
The Starters will take the floor in time for the start of the season with a daily podcast (Monday through Friday; hosted on NBA.com and also available on iTunes) and a one-hour NBA TV show, an extension of the podcast, airing weekdays regularly at 6 p.m. ET. The Starters will also feature a blog, edited by Kerby, hosted on NBA.com.
A special edition of The Starters will premiere Wednesday, Oct. 30, at 5 p.m. on NBA TV, prior to the network's opening night doubleheader.
"The cast of The Starters has demonstrated a unique ability to connect with the NBA's passionate fan base through fun, creative and entertaining content which is layered across all screens," said Christina Miller, SVP & GM of NBA Digital. "We continue to look at new ways to expand NBA Digital's lineup of original content which has resonated with our fans."
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