POSTED: Jun 25, 2013 1:45 PM ET
NBA Digital, jointly managed by the NBA and Turner Sports, generated all-time cross-platform consumption records during the 2013 NBA Finals -- won by the Miami Heat over the San Antonio Spurs in seven games -- including its largest audience ever for pre- and post-game coverage on NBA TV and record-setting traffic and video streams across NBA.com and NBA Mobile.
NBA TV's NBA GameTime pre- and post-game coverage during The Finals was up 28% among total viewers compared with last year. This year's average of 186,000 total viewers for pre- and post-game coverage was a new record for the network.
NBA.com garnered more than 646 million page views during this year's Finals, up 57% vs. last year. The site also accumulated more than 434 million video streams, up 120% when compared with the 2012 Finals.
NBA Mobile experienced all-time records among page views and video streams. This year's NBA Finals registered more than 138 million page views, domestically, up 91% vs. 2012. NBA Mobile also saw a total of 4.5 million video streams during the 2013 NBA Finals, up 126% over last year. Additionally, downloads for the league's signature NBA Game Time app were up 111% compared with the 2012 NBA Finals.
NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports which includes NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.