POSTED: Jun 16, 2013 9:00 PM ET
SAN ANTONIO (AP) — Commissioner David Stern, who is presiding over his last finals after 30 years on the job, has watched the league's television channel - NBA TV - grow from just an idea to a full-fledged production that is celebrating its 14th year of broadcasting at the NBA Finals.
The channel has grown into one distributed to 61 million homes, provided 40 hours of live coverage of the finals and, with a partnership with NBA Digital and Turner, has put together an impressive product with analysts that include Barkley, Rick Fox and Steve Smith, who were at the game on Sunday night. Postgame shows, highlight packages, televised press conferences, it's all there.
"It's a whole new world for us and we're very excited by it," Stern said.
The NBA is also encouraged by the league's reach on social media. The league has received 410 million likes and followers combined across all platforms, including 60 million in China. The NBA's first tweet came in 2009 and the account has grown to have 7.3 million followers and the league's videos posted on YouTube have been viewed 1.45 billion times.
"Our ability on Twitter and Facebook and Instagram to reach out to millions of fans is really very exciting," Stern said. "And it becomes really a digital ecosystem, and that's a big deal for us."