Skip to main content
Main content
NBA news

NBA embarks on new season after record-breaking year


Posted Oct 24, 2012 4:31 PM

New York -- Following a record-breaking year in 2011-12, the NBA will begin its 67th season on Oct. 30 with eight nationally televised games in four days on TNT, ESPN, and NBA TV as part of Kia NBA Tip-Off '12. Highlights include:

Record Viewership in 2011-12

• ABC, TNT and NBA TV each had the most viewed regular season in their history in 2011-12 (ABC: +6%, 5,421,000 vs. 5,110,000; TNT: +4%, 2,498,000 vs. 2,397,000; NBA TV: +31%, 337,000 vs. 258,000) and ESPN had its most viewed playoffs ever (+25%, 6,234,000 vs. 4,975,000).

Regular-Season Viewership Increasing on all Networks over Past Decade

• NBA regular-season viewership has increased dramatically on ABC, ESPN, and TNT since the 2002-03 season (ABC: +44%, 5,421,000 vs. 3,761,000; ESPN: +41%, 1,863,000 vs. 1,324,000; TNT: +87%, 2,498,000 vs. 1,337,000).

NBA Ticket Sales Moving at a Record Pace

• This season, teams have sold more full season tickets than ever before, driven by our highest season ticket renewal rate.

• Last season was the seventh consecutive regular season with attendance at more than 90% capacity on average.

NBA.com Record Traffic and Redesigned Home Page

• NBA.com had a record with nearly 7.8 billion page views and more than 3.6 billion video streams last season. A redesigned home page was unveiled for this season.

NBA Has Built One of the Largest Social Media Communities in the World - More than 320 Million Likes and Followers

• League, team, and player pages combined across Twitter and Facebook have more than 270 million likes and followers.

• The NBA has 52 million followers on Tencent and Sina microblogs, and is the most followed sports league in China across social media.

NBA Merchandise Sales Continuing to Soar

• NBAStore.com sales have increased 12% versus last year, marking the largest volume sales year in NBAStore.com history.

• Last year, NBA partners adidas and Spalding recorded their highest NBA sales ever.

• NBA 2K13 set a franchise record for first week sales, up 49% over the previous high.

NBA Continuing to Expand Global Reach

• NBA games and programming are available in more than 215 countries and territories, and a record 47 languages.

• NBA will stage eight international games this season, including seven preseason games played in seven cities in Europe, Mexico and China in October and the league's third regular-season game in Europe with the Detroit Pistons and New York Knicks playing in London in January.

SEARCH NEWS
LATEST VIDEOS
photoHarman and NBA announce their groundbreaking partnership
HARMAN International and the National Basketball Association (NBA) today announced a comprehensive multi-year marketing and merchandising partnership that will make the company the official headphone, speaker, and audio partner of the NBA.
photoNBA, Harman Announce Partnership
Harman International has signed a multi-year pact with the National Basketball Association.
photoThe Stars of the NBA.com Top 10
Here are the top 5 stars of the NBA.com Top 10.
photoGameTime: Happy 80th Birthday Elgin Baylor
The NBA TV family wishes NBA legend Elgin Baylor a happy 80th birthday.
photoGameTime: Smitty's Top 5 Guys Under the Radar
Steve Smith gives his top 5 guys under the radar from the 2014 FIBA Word Cup.