Skip to main content
Main content
NBA news

NBA embarks on new season after record-breaking year

Posted Oct 24, 2012 4:31 PM

New York -- Following a record-breaking year in 2011-12, the NBA will begin its 67th season on Oct. 30 with eight nationally televised games in four days on TNT, ESPN, and NBA TV as part of Kia NBA Tip-Off '12. Highlights include:

Record Viewership in 2011-12

• ABC, TNT and NBA TV each had the most viewed regular season in their history in 2011-12 (ABC: +6%, 5,421,000 vs. 5,110,000; TNT: +4%, 2,498,000 vs. 2,397,000; NBA TV: +31%, 337,000 vs. 258,000) and ESPN had its most viewed playoffs ever (+25%, 6,234,000 vs. 4,975,000).

Regular-Season Viewership Increasing on all Networks over Past Decade

• NBA regular-season viewership has increased dramatically on ABC, ESPN, and TNT since the 2002-03 season (ABC: +44%, 5,421,000 vs. 3,761,000; ESPN: +41%, 1,863,000 vs. 1,324,000; TNT: +87%, 2,498,000 vs. 1,337,000).

NBA Ticket Sales Moving at a Record Pace

• This season, teams have sold more full season tickets than ever before, driven by our highest season ticket renewal rate.

• Last season was the seventh consecutive regular season with attendance at more than 90% capacity on average. Record Traffic and Redesigned Home Page

• had a record with nearly 7.8 billion page views and more than 3.6 billion video streams last season. A redesigned home page was unveiled for this season.

NBA Has Built One of the Largest Social Media Communities in the World - More than 320 Million Likes and Followers

• League, team, and player pages combined across Twitter and Facebook have more than 270 million likes and followers.

• The NBA has 52 million followers on Tencent and Sina microblogs, and is the most followed sports league in China across social media.

NBA Merchandise Sales Continuing to Soar

• sales have increased 12% versus last year, marking the largest volume sales year in history.

• Last year, NBA partners adidas and Spalding recorded their highest NBA sales ever.

• NBA 2K13 set a franchise record for first week sales, up 49% over the previous high.

NBA Continuing to Expand Global Reach

• NBA games and programming are available in more than 215 countries and territories, and a record 47 languages.

• NBA will stage eight international games this season, including seven preseason games played in seven cities in Europe, Mexico and China in October and the league's third regular-season game in Europe with the Detroit Pistons and New York Knicks playing in London in January.

photoHairston Shines During Summer League
Check out how P.J. Hairston took over NBA Summer League and showed that he is ready to be a BIG part of the Hornets game plan.
photoAll-Access: USAB Las Vegas Training Camp
A behind-the-scenes look at the team's first week of practice as it starts on the road to the 2014 FIBA Basketball World Cup in Spain.
photoAlonzo Mourning Career Highlights
Check out all the best from Alonzo Mourning as he is inducted into the Hall of Fame!
photoGameTime: Mourning And The Hall
Check out this promo of "Looking Back At Alonzo Mourning" as he prepares to be enshrined into the Hall Of Fame.
photoBasketball Without Borders Memories: Africa
As BWB Africa 2014 is about to tip off in Johannesburg on August 5th, NBA players such as Luc Mbah a Moute, Gorgui Dieng and Joel Embiid reflect on their days as campers.