POSTED: Sep 19, 2012 1:44 PM ET
The Nets' Deron Williams and newly acquired Joe Johnson will shine on NBA TV.
NEW YORK -- NBA TV's The Association will spotlight the inaugural season of the Brooklyn Nets with the integrated and multiplatform behind-the-scenes series featuring new episodes on both NBA TV and NBA.com.
The first-ever series to go behind the scenes with a major American professional sports team throughout the regular season will tip off its fourth season on NBA TV on Tuesday, Oct. 16, at 10:00 p.m. ET. The cross-platform series will include multiple shows on NBA TV and original webisodes on NBA.com throughout the upcoming NBA season. Previously, The Association spotlighted the Los Angeles Lakers (2009-10), Boston Celtics (2010-11), and Denver Nuggets (2011-12).
"I think it's great that the NBA will be documenting our inaugural season in Brooklyn as part of The Association," said Nets' three-time NBA All-Star and two-time Olympic gold medalist Deron Williams.
"As we make history bringing a professional sports team to Brooklyn, fans will get to have an inside look. Our new home, the borough of Brooklyn, will provide a great backdrop for the series, and I think people are going to be pretty excited with their exclusive behind-the-scenes look at the new arena."
Featuring the dynamic ownership of Mikhail Prokhorov and Jay-Z, veteran basketball leadership from General Manager Billy King and Head Coach Avery Johnson, and established NBA stars such as Williams and the newly acquired Joe Johnson, the Nets have been one of the most talked-about teams heading into their first season in Brooklyn.
"The Association is part of NBA TV's commitment to deliver original programming, which provides fans with authentic access to all aspects of the game," said Christina Miller, Senior Vice President and General Manager, NBA Digital. "We're thrilled to have the Nets involved this year, during an historic period for the franchise, and look forward to covering them through the journey of their inaugural season in Brooklyn."
NBA TV's The Association: Brooklyn Nets will deliver the riveting, behind-the-scenes coverage that has become a trademark of the series, providing access to the players and coaches in the locker room, on road trips, and off the court. The series continues its signature style, incorporating Brooklyn as a central character with special features about the city and its history and fans, featuring interviews with legendary Brooklyn Dodgers, as well as various celebrities from the borough.
"The Brooklyn Nets are honored to be selected by the NBA as the featured team in this year's installment of The Association," said Nets General Manager Billy King. "We are very excited about our first season playing in Brooklyn at Barclays Center, and this series will document superbly this historic move for the Nets' franchise."
NBA TV, launched in 1999 as the first full-time TV network created by a professional sports league, had its most viewed and highest rated regular season in 2011-12. The 24 hour network -- available in 60 million U.S. households -- airs more than 250 games a year as well as critically acclaimed, original programs such as The Association, Open Court and The Dream Team.
NBA TV is part of NBA Digital, the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com and WNBA.com.