Click here to Skip to main content
LATEST HEADLINES - NBA NEWS

'Linsanity' sparks trademark war over catch-phrase


Posted Feb 23 2012 4:08PM

(AP) -- The fanatical frenzy surrounding New York Knicks point guard Jeremy Lin is becoming even more Linsane.

A trademark war is brewing over the catch-phrase that describes the crazed excitement around Lin.

Since his breakout 25-point game against the Nets on Feb. 4, there have been seven applications filed with the U.S. Patent and Trademark Office to trademark "Linsanity".

That includes one by Pamela Deese, a lawyer representing Lin.

The applications cover use of the phrase on everything from cellphone cases and sunglasses to action figures and footwear.

A trademark can take a year or more to register.

The NBA says Lin jerseys have been the hottest selling jerseys at its online store since Feb. 4. It is preparing to sell more Lin-related merchandise like bobbleheads and plush animals.

SEARCH NEWS
LATEST VIDEOS
photoFIBA: Day Four Wrap
See all the action and passion from day four of the 2014 FIBA World Cup.
photoPostgame: Coach K
USAB's Coach Mike Krzyzweski addresses the media following a winning performance over New Zealand.
photoPostgame: James Harden
USAB's James Harden addresses the media following a winning performance over New Zealand.
photoAnthony Davis: Sultan Of Swat
The Pelicans' Anthony Davis is known for his unique defensive prowess for guarding the paint, and we replay some of his best blocks.
photoThrough The Lens: USA vs. New Zealand
Watch Team USA's impressive win over New Zealand through the lens of the slow-motion phantom cam.

Copyright © NBA Media Ventures, LLC. All rights reserved. No portion of NBA.com may be duplicated, redistributed or manipulated in any form. By accessing any information beyond this page, you agree to abide by the Privacy Policy / Your California Privacy Rights and Terms of Use. | Ad Choices Ad Choices

NBA.com is part of Turner Sports Digital, part of the Turner Sports & Entertainment Digital Network.