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'Linsanity' sparks trademark war over catch-phrase


Posted Feb 23 2012 4:08PM

(AP) -- The fanatical frenzy surrounding New York Knicks point guard Jeremy Lin is becoming even more Linsane.

A trademark war is brewing over the catch-phrase that describes the crazed excitement around Lin.

Since his breakout 25-point game against the Nets on Feb. 4, there have been seven applications filed with the U.S. Patent and Trademark Office to trademark "Linsanity".

That includes one by Pamela Deese, a lawyer representing Lin.

The applications cover use of the phrase on everything from cellphone cases and sunglasses to action figures and footwear.

A trademark can take a year or more to register.

The NBA says Lin jerseys have been the hottest selling jerseys at its online store since Feb. 4. It is preparing to sell more Lin-related merchandise like bobbleheads and plush animals.

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