Click here to Skip to main content
LATEST HEADLINES - NBA NEWS

'Linsanity' sparks trademark war over catch-phrase


Posted Feb 23 2012 4:08PM

(AP) -- The fanatical frenzy surrounding New York Knicks point guard Jeremy Lin is becoming even more Linsane.

A trademark war is brewing over the catch-phrase that describes the crazed excitement around Lin.

Since his breakout 25-point game against the Nets on Feb. 4, there have been seven applications filed with the U.S. Patent and Trademark Office to trademark "Linsanity".

That includes one by Pamela Deese, a lawyer representing Lin.

The applications cover use of the phrase on everything from cellphone cases and sunglasses to action figures and footwear.

A trademark can take a year or more to register.

The NBA says Lin jerseys have been the hottest selling jerseys at its online store since Feb. 4. It is preparing to sell more Lin-related merchandise like bobbleheads and plush animals.

SEARCH NEWS
LATEST VIDEOS
photoKia Defensive Player of the Year Nominee: LeBron James
The Miami Heat's LeBron James is a nominee for the Kia Defensive Player of the Year.
photoKia Defensive Player of the Year Nominee: Anthony Davis
The New Orleans' Pelicans' Anthony Davis is a nominee for the Kia Defensive Player of the Year.
photo2013-14 Top10 Defensive Plays of the Year
Check out the best blocks and steals from the 2013-14 NBA season.
photo2013-14 Nuggets Top 10
The Top 10 plays from the Denver Nuggets' 2013-14 season are counted down on NBA.com.
photo2013-14 Timberwolves Top 10
The Top 10 plays from the Minnesota Timberwolves' 2013-14 season are counted down on NBA.com.

Copyright © NBA Media Ventures, LLC. All rights reserved. No portion of NBA.com may be duplicated, redistributed or manipulated in any form. By accessing any information beyond this page, you agree to abide by the Privacy Policy / Your California Privacy Rights and Terms of Use. | Ad Choices Ad Choices

NBA.com is part of Turner Sports Digital, part of the Turner Sports & Entertainment Digital Network.