Posted Feb 22 2012 7:52PM
CHARLOTTE, N.C. (AP) -- Former NBA star and current Bobcats owner Michael Jordan filed suit in a Chinese court against Qiaodan Sports Company Limited, a sportswear and footwear manufacturer, for unauthorized use of his name.
In a statement released through his spokeswoman, Jordan says he's worked hard to establish his name and calls the issue "deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children."
Jordan says he's "This complaint is not about money, it's about principle and protecting my name."
The Chinese company has registered and uses the name "Qiaodan" -- the moniker Jordan has been known by in China since he gained widespread popularity in the mid-1980s.
|Free Agent Fever: The Process|
Former General Manager Billy King breaks down the process and the rules that pertain to free agents.
|Serge Ibaka's Introductory Press Conference|
Orlando Magic GM Rob Hennigan and Head Coach Frank Vogel introduce Serge Ibaka and address the media on Thursday.
|Free Agency Pitch: Become The 5th Starter|
Would you like to become the fifth Starter? Here's how!
|Curry's Summer League Memories|
Stephen Curry takes a look back at his 2009 Summer League journey.
|Suns Season Top 10|
Check out the Phoenix Suns top 10 plays of the 2015-16 regular season.