Posted Feb 22 2012 7:52PM
CHARLOTTE, N.C. (AP) -- Former NBA star and current Bobcats owner Michael Jordan filed suit in a Chinese court against Qiaodan Sports Company Limited, a sportswear and footwear manufacturer, for unauthorized use of his name.
In a statement released through his spokeswoman, Jordan says he's worked hard to establish his name and calls the issue "deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children."
Jordan says he's "This complaint is not about money, it's about principle and protecting my name."
The Chinese company has registered and uses the name "Qiaodan" -- the moniker Jordan has been known by in China since he gained widespread popularity in the mid-1980s.
|Kevin Durant Top 10 Plays|
Check out the top 10 plays of the 2015-16 season from Kevin Durant.
|Chris Paul's Top 10 Plays|
Get ready for the top 10 plays of the 2015-16 NBA season from the Clippers' point guard Chris Paul.
|Marcus Smart: 'It's Time To Step Up'|
Marcus Smart sits down with Amanda Pflugrad to discuss the pressure on his shoulders to improve at the offensive end.
|Kawhi Leonard's Top 10 Plays of 2015-16 NBA Season|
Check out the Top 10 plays from Kawhi Leonard's 2015-16 NBA Season.
|Top 50 Clutch Shots: 2016 NBA Season|
Check out the top 50 clutch shots from the 2016 NBA season.