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All-Star Game TV ratings up 37 percent from last season


Posted Feb 21 2011 2:42PM

NEW YORK (AP) -- The NBA All-Star game has earned its highest television rating since Michael Jordan's last appearance in 2003.

The Western Conference's 148-143 win Sunday night on TNT featuring a duel between Kobe Bryant and LeBron James drew a 5.2 rating. That's up 37 percent from last year, part of a season of strong ratings for a league bursting with intriguing story lines.

Ratings measure the percentage of all homes with televisions tuned into a program.

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