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Marvel, NBA teaming up to blend comics, athletics


Posted Feb 7 2011 4:53PM

PHILADELPHIA (AP) -- What's big, green and has a history of being unstoppable? The Incredible Hulk and the NBA's Boston Celtics.

Which is why Marvel Entertainment LLC and the National Basketball Association are launching a new line of clothing, including caps, T-shirts and sweatshirts at the upcoming NBA All-Star game later this month. The clothing line pairs famous super heroes with famous NBA teams, such as Spider-Man and the Knicks, and features an array of other heroes from Thor to Captain America in NBA team colors.

The companies said Monday the super-hero-inspired line will ultimately be sold nationwide in NBA cities, traditional stores, and online.

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