Posted Oct 19 2010 5:52PM
NEW YORK (AP) -- The NBA is prohibiting its players from wearing a new line of sneakers that claims to increase vertical leap.
"Under league rules, players may not wear any shoe during a game that creates an undue competitive advantage," the NBA said in a statement Tuesday.
Athletic Propulsion Labs' $300 Concept 1 shoe employs a spring-based system designed to increase lift.
The Los Angeles-based company was founded by twins Adam and Ryan Goldston, both former USC basketball walk-ons whose father worked in the shoe industry.
The brothers said Tuesday that many NBA players, including about 30 percent of the rookie class, expressed interest in the shoes but they wouldn't reveal names because the players had signed with other companies.
|Harden's Big Night|
Highlights from James Harden as he scores 38 points, grabbed 10 rebounds and dished out 9 dimes in the Rockets Game 2 loss.
|May 21: Top 5 |
Take a look at the top plays from Game 2 of the Western Conference Finals.
|May 20: Top 5|
Take a look at the top plays from Game 1 of the Eastern Conference Finals.
|May 21: Daily Zap |
Get a quick recap of Game 2 between the Rockets vs. Warriors.
|Rockets React to Loss|
Kevin McHale and James Harden react to the Game 2 loss to the Warriors.