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Adidas to introduce lighter, more advanced NBA uniforms


Posted Sep 22 2010 10:26AM

NEW YORK and PORTLAND, Ore., Sept. 22, 2010 -- adidas today will unveil NBA Revolution 30 -- the lightest and most technologically advanced NBA uniforms -- at an event at the NBA Store in New York City with the Orlando Magic's Dwight Howard, the New York Knicks' Toney Douglas and Wilson Chandler and the New Jersey Nets' Brook Lopez and Jordan Farmar.

Designed and developed by adidas, the uniforms are 30 percent lighter and dry twice as fast as previous NBA uniforms to help enhance player performance by keeping athletes cooler, drier and more comfortable on the court. All 30 NBA teams will wear the new uniforms beginning this season. NBA TV and NBA.com will broadcast the NBA Revolution 30 launch event live at 11 a.m. Eastern Time.

"Our goal at adidas is to help make athletes stronger, lighter, and faster, whether you're playing in The Finals or a pick-up game with your friends," said Lawrence Norman, adidas Vice President of Global Basketball. "The new NBA Revolution 30 uniforms incorporate the best in design and technology to create the most advanced basketball uniform system. As the Official Outfitter of the NBA, we work closely with the league to constantly innovate and improve products to help the best basketball players in the world become one step quicker and jump one inch higher."

Lighter, faster and cooler
adidas reduced uniform weight and increased player comfort by switching front and back numbers from heavier, dense materials to breathable mesh
Features Formotion technology which reduces seams, decreases friction between the garment and the players skin and optimizes the players natural movement through specially constructed material
The new uniform absorbs moisture in less than three seconds as a result of adidas CLIMACOOL fabrics
Made from 60 percent recycled materials

The new uniforms, which are made from 60 percent recycled materials, feature adidas' Formotion technology, which reduces seams, decreases friction between the garment and the player's skin and optimizes the player's natural movement through specially constructed material. adidas reduced uniform weight and increased player comfort by switching front and back numbers from heavier, dense materials to breathable mesh. The new uniform absorbs moisture in less than three seconds as a result of adidas CLIMACOOL fabrics, which move heat and sweat away from the body through a combination of moisture management materials, ventilation channels, and three-dimensional garments, helping the uniform dry twice as fast.

"Our goal is to always supply our teams and players with the best apparel and equipment to play the game. The NBA Revolution 30 uniform system provides our players with the most advanced uniform system available," said Sal LaRocca, Executive Vice President of NBA Global Merchandising.

The NBA Revolution 30 uniform is part of an integrated and customizable uniform system that includes adidas TECHFIT padded and PowerWeb compression base layers and accessories, which help to improve endurance and protect athletes from injury while maintaining flexibility.

adidas worked with the NBA for four years to test the uniform and ensure the highest quality, optimal performance, and athlete comfort. More than 200 NBA and NBA D-League players participated in testing by wearing new uniforms during practice and games, while researchers studied the effectiveness of the new innovations and captured player feedback. Players wore a prototype of the NBA Revolution 30 uniform during the 2009 NBA All-Star Game in Phoenix, and all players in the 2010 NBA All-Star Game in Dallas wore the final NBA Revolution 30 uniform.

"The new uniforms are the most comfortable I've ever worn," said NBA All-Star Dwight Howard. "When I'm on the court, I'm 100 percent focused on the game and I don't want to worry about getting too hot or uncomfortable. I'm a big guy but I play fast too, so feeling lighter on the court helps me do the things I do even better."

Today, adidas also launched a line of limited edition NBA Revolution 30 jerseys. The authentic jerseys are numbered and boxed with a seal of authenticity and are available for 33 different players, including Kobe Bryant, Kevin Durant, Dwight Howard, Derrick Rose, and Dwyane Wade. The jerseys will retail for a suggested retail price (SRP) of $350. Home and alternate-color jerseys will be available in the coming months. All jerseys will be available at the NBA Store in New York City, on NBAStore,com, at NBA team retailers, and Champs Sports stores. New NBA Revolution 30 replica and swingman jerseys are also available now for an SRP of $45 and $80, respectively.

About adidas

adidas has been providing innovative products for the world's best athletes for more than 50 years, from past legends to today's superstars, such as Dwight Howard, Candace Parker, Derrick Rose, Tim Duncan and Chauncey Billups. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women's National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.

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