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BBVA Group signs multi-year marketing partnership with NBA

By Official Release
Posted Sep 13 2010 9:40AM

NEW YORK and MADRID -- The BBVA Group and the National Basketball Association today announced a new multi-year marketing partnership that will highlight the bank's financial products and services to the league's broad and passionate fanbase. As part of the partnership, BBVA will serve as the Official Bank of the NBA, the Women's National Basketball Association, and the NBA Development League in the United States, Spain and Puerto Rico.

This partnership enhances BBVA's overall commitment to sports -- which includes its existing title sponsorship of La Liga BBVA, Spain's top professional soccer league -- and fully identifies the bank with the values of passion, teamwork, and fair play inherent to both sports. The dynamic integration of soccer and basketball -- two of the most popular and played sports in the world -- into BBVA's broad marketing portfolio enables the bank to promote its consumer and business-to-business financial services around the world.

"This agreement solidifies BBVA's position as the 'Bank of Sports' and opens up a new and ambitious pathway to growth in Spain, as well as in the U.S., through the BBVA Compass brand", stated Gregorio Panadero, BBVA Global Chief Communications Officer. "Furthermore, both BBVA and the NBA align on many strategic points, for which the visibility of both brands in Europe and America is fundamental," he added.

"BBVA is a leading global brand with a successful history of reaching fans and consumers around the world through sports," said Mark Tatum, NBA Executive Vice President of Global Marketing Partnerships. "Basketball is a global game and this new partnership illustrates how the transcending popularity of the NBA, the WNBA and the NBA D-League provide our partners with unique opportunities to engage our fans and celebrate the game in a variety of cultures."

BBVA Group is a leading European bank and the seventh-largest financial institution in the western world, with 48 million clients, 7,600 branches, and approximately 105,000 employees in more than 30 countries. In the U.S., the company expanded its presence through a series of acquisitions, including Valley Bank (2004), Laredo National Bank (2005), Texas State Bank (2006), State National Bank (2007), Compass Bank (2007), and Guaranty Bank (2009). All of the acquisitions have been integrated into BBVA Compass, a leading U.S. banking franchise.

In the U.S., BBVA Compass will use its growing network of more than 700 retail banking locations to conduct a variety of NBA-themed promotions around key NBA events and programs. BBVA Compass will have a significant presence on NBA national game telecasts on ABC, ESPN, and TNT, along with significant exposure on NBA TV and NBA.com. It will serve as the presenting partner of a grassroots NBA tour that will make 20 stops across the U.S. The bank will also support the league's social responsibility initiative, NBA Cares, though the creation of live, learn, and play centers during each year of the agreement, and by serving as an associate partner of the NBA All-Star Day of Service held annually as part of NBA All-Star.

To tip off its WNBA partnership, BBVA will receive significant exposure during the 2010 WNBA Finals presented by adidas featuring the Atlanta Dream and Seattle Storm. BBVA's logo will be prominently featured on both teams' jerseys for the entire series, marking the first time a single marketing partner will receive exposure on the jerseys of both teams competing in the WNBA Finals, other than the league's official outfitter.

In Spain, the partnership will tip off at the NBA Europe Live presented by EA SPORTS"! game at the Palau Sant Jordi in Barcelona between the defending NBA champion Los Angeles Lakers and the defending Euroleague champions FC Barcelona on Oct. 7. BBVA will serve as an associate partner of the game between the Los Angeles Lakers and Regal FC Barcelona, and also take part in Fan Zone events leading up to the game.

BBVA will launch additional partnership activities in the U.S. to coincide with the tip off of the NBA regular season on Oct. 26.

About BBVA Group

BBVA is a global group that offers individual and corporate customers the most complete range of financial and non-financial products and services. It enjoys a solid leadership position in the Spanish market, where it first began its activities over 150 years ago. It also has a leading franchise in South America; it is the largest financial institution in Mexico; one of the 15th largest U.S. commercial banks and one of the few large international groups operating in China. BBVA employs 105,000 people in over 30 countries around the world, has more than 48 million customers and 900,000 shareholders.

About BBVA Compass

BBVA Compass is a Sunbelt-based financial institution that operates 723 branches including 387 in Texas, 92 in Alabama, 65 in California, 77 in Arizona, 45 in Florida, 36 in Colorado, and 21 in New Mexico. BBVA Compass is the 15th largest U.S. commercial bank based on deposit market share and ranks among the largest banks in Texas (fourth), Alabama (third) and Arizona (fifth). For the second consecutive year, BBVA Compass was named as a "Lender of the Year" by the Small Business Administration (SBA). Additional information concerning BBVA Compass can be found on our website.

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