Posted Jun 22 2010 1:14PM
NEW YORK -- Not since Michael Jordan's final championship has a pro basketball game drawn a bigger audience than last week's seventh game of the Lakers-Celtics series.
The Nielsen Co. said Tuesday that 28.2 million people watched Kobe Bryant's Lakers win their second straight NBA championship. It was the most-watched NBA game since Jordan led the Chicago Bulls to their sixth championship over the Utah Jazz in 1998.
Except for the Olympics, Nielsen said last Thursday's game was the most-watched show on network TV in the summertime since the finale of the first "Survivor" season in August 2000.
It follows a trend of big ratings for big events on TV. This year's Super Bowl reigns as the most-watched event in U.S. television history.
|Let Freedom Ring|
Trey Burke turns it over and on the other end Jordan McRae rises up for the Statue Of Liberty dunk.
Langston Hall outlets to James Ennis who rises and throws it down with the tomahawk jam.
|Exum's High-Flying Debut|
Trey Burke throws the lob to Dante Exum for the alley-oop dunk, notching his first basket in the NBA.
|Make An Impact|
Dante Exum forces the turnover, then elevates in the paint for the two-hand flush.
|Fire It In|
Dante Exum brings it up and fires in the pass to Malcolm Thomas for the layup.