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Fuse, NBA bring together All-Stars and music acts


Posted Feb 4 2010 9:41AM

NEW YORK -- Get a courtside seat as Fuse, Madison Square Garden's national music television network, and the NBA unite 2010 NBA All-Stars with today's hottest music videos in a brand new one-hour special, "Fuse & NBA All-Star Double Team." Premiering on Sunday, February 7th at 11am ET, the program features today's top-selling recording artists' videos with special appearances by All-Star players including Dwyane Wade of the Miami Heat, LeBron James of the Cleveland Cavaliers and Carmelo Anthony of the Denver Nuggets, as well as two-time NBA Slam Dunk Champion Nate Robinson of the New York Knicks.

Fans can go to Fuse.tv/allstar for more music and basketball action including photo galleries and the Fuse & NBA All-Star Double Team sweepstakes. The sweepstakes offers a chance to win two tickets to the 2011 All-Star Game in Los Angeles, as well as roundtrip airfare and hotel accommodations for two nights. The winner of the sweepstakes will be announced at Fuse.tv on February 25th.

"We are thrilled to be working with the NBA to deliver exclusive and exciting content that appeals to both Fuse and NBA fans alike," said Gavin Harvey, Executive Vice President and General Manager of Fuse. "By teaming with an iconic professional sports league, we have the opportunity to create a unique viewing experience for the music and sports enthusiast, across multiple platforms."

Other players included in the special are Dwight Howard of the Orlando Magic, Kevin Durant of the Oklahoma City Thunder, Dirk Nowitzki of the Dallas Mavericks, and Chris Paul of the New Orleans Hornets.

"Both music and basketball performed at the highest level represent an exceptional artistry," said Danny Meiseles, Senior Vice President and Executive Producer, Production, Programming and Broadcasting, NBA Entertainment. "In celebration of NBA All-Star 2010, we are excited to team up with Fuse to present this unique special that combines the best in today's music with the best in our game."

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