By Official release
Posted May 28 2009 2:56PM
TNT's exclusive coverage of the 2009 NBA Eastern Conference finals Game 4 between the Cleveland Cavaliers and Orlando Magic on Tuesday, May 26, set a record as the most watched NBA Playoff game in cable television history in total viewers (10,075,000). The previous record was held by ESPN's Los Angeles Lakers at Denver Nuggets Game 4 in the 2009 NBA Western Conference finals with 9,883,000 total viewers.
Game 4 garnered a 6.3 US HH (household) rating, marking the highest rated game of the 2009 NBA Playoffs on broadcast or cable to date, as well as the most watched game on broadcast or cable to date. The Orlando Magic won 116-114 in overtime over the Cleveland Cavaliers to lead the series 3-1.
Through the first four games of the 2009 NBA Eastern Conference finals of the Magic-Cavaliers, TNT is averaging a 5.2 US HH rating, up 27% over last year's Western Conference finals (San Antonio Spurs/L.A. Lakers) on TNT (4.1 US HH rating for four games) and 8,355,000 total viewers, up 34% (6,213,000). TNT is up 30% over last year's Eastern Conference finals (Detroit Pistons/ Boston Celtics) on ESPN (4.0 US HH rating for four games) and up 41% in total viewers (5,940,000).
In addition, TNT has seen significant growth in households and all key demos for four games of its Eastern Conference Finals coverage, including:
|* - Households|
Through Tuesday, May 26, the 2009 NBA Playoffs on TNT are averaging a 2.9 US HH rating for 41 games, up 12% over last year (2.6 for 40 games) and 4,484,000 total viewers, up 20% over last year (3,735,000). The NBA Playoffs on TNT are up double-digits in households and all key demos:
|* - Households|
|Things Get Chippy|
Nick Young gets ejected after some physical play against Steven Adams.
|Mirotic's Big Night|
Nikola Mirotic goes a perfect 6 for 6 from deep notching a career-high 27 points in a Bulls victory over the Grizzlies.
|Trail Blazers vs. Spurs|
Damian Lillard scores a career-high 43 points with LaMarcus Aldridge adding 32 points with 16 rebounds, as the Trail Blazers top the Spurs in triple overtime 129-119.
|No Look Lob|
Wesley Johnson dishes the no-look alley oop to Ed Davis.
|Postgame: Damian Lillard|
Damian Lillard speaks after scoring a career-high 43 points in a triple overtime victory in San Antonio.