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Game 4 of Magic-Cavs series sets cable TV record

By Official release
Posted May 28 2009 2:56PM

TNT's exclusive coverage of the 2009 NBA Eastern Conference finals Game 4 between the Cleveland Cavaliers and Orlando Magic on Tuesday, May 26, set a record as the most watched NBA Playoff game in cable television history in total viewers (10,075,000). The previous record was held by ESPN's Los Angeles Lakers at Denver Nuggets Game 4 in the 2009 NBA Western Conference finals with 9,883,000 total viewers.

Game 4 garnered a 6.3 US HH (household) rating, marking the highest rated game of the 2009 NBA Playoffs on broadcast or cable to date, as well as the most watched game on broadcast or cable to date. The Orlando Magic won 116-114 in overtime over the Cleveland Cavaliers to lead the series 3-1.

Through the first four games of the 2009 NBA Eastern Conference finals of the Magic-Cavaliers, TNT is averaging a 5.2 US HH rating, up 27% over last year's Western Conference finals (San Antonio Spurs/L.A. Lakers) on TNT (4.1 US HH rating for four games) and 8,355,000 total viewers, up 34% (6,213,000). TNT is up 30% over last year's Eastern Conference finals (Detroit Pistons/ Boston Celtics) on ESPN (4.0 US HH rating for four games) and up 41% in total viewers (5,940,000).

In addition, TNT has seen significant growth in households and all key demos for four games of its Eastern Conference Finals coverage, including:

HH* +28% (5,942,000 vs.4,629,000)
A18-34 +41% (2,565,000 vs. 1,816,000)
A18-49 +36% (4,738,000 vs.3,477,000)
A25-54 +35% (4,477,000 vs.3,331,000)
M18-34 +39% (1,766,000 vs.1,269,000)
M18-49 +35% (3,205,000 vs.2,376,000)
M25-54 +35% (2,997,000 vs.2,228,000)
* - Households

Through Tuesday, May 26, the 2009 NBA Playoffs on TNT are averaging a 2.9 US HH rating for 41 games, up 12% over last year (2.6 for 40 games) and 4,484,000 total viewers, up 20% over last year (3,735,000). The NBA Playoffs on TNT are up double-digits in households and all key demos:

HH* +16% (3,356,000 vs. 2,892,000)
A18-34 +16% (1,396,000 vs. 1,201,000)
A18-49 +16% (2,593,000 vs. 2,211,000)
A25-54 +19% (2,400,000 vs.2,018,000)
M18-34 +10% (994,000 vs.902,000)
M18-49 +13% (1,804,000 vs. 1,596,000)
M25-54 +18% (1,679,000 vs. 1,422,000)
* - Households
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