Bryant's jersey remains top seller in China
By Official Release
Posted Oct 8 2009 9:06AM
NEW YORK -- Reigning NBA Champion Kobe Bryant, of the Los Angeles Lakers, had the top selling NBA jersey in China during the 2008-09 season, marking the third consecutive season he has topped the list. Bryant, who also had the top selling jersey in the United States and Europe this past season, was followed by LeBron James of the Cleveland Cavaliers who moved up five spots after winning the 2008-09 NBA Most Valuable Player award presented by Kia Motors.
China's Yao Ming of the Houston Rockets ranks No. 6 and Carmelo Anthony of the Denver Nuggets ranks No.10. Anthony and the Nuggets tipped off NBA Games 2009 today against the Indiana Pacers in Taipei and the two teams will meet again in Beijing on Oct. 11.
Several rising NBA stars are gaining recognition in China and made the top 15 including Chris Paul of the New Orleans Hornets, Derrick Rose of the Chicago Bulls - winner of the 2008-09 Rookie of Year award presented by Kia Motors, and two-time NBA All-Star Brandon Roy of the Portland Trailblazers. Tony Parker of the San Antonio Spurs is ranked No. 13 and is the first European player to make the list in China.
The 2008-09 rankings are based on sales from official NBA Stores in China this past season. adidas is the official on-court uniform and apparel provider of the NBA.
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NBA Games 2009 between the Nuggets and Pacers marks the fourth set of NBA preseason games played in Greater China. The NBA has 21 marketing and promotional partnerships in China including multi-national and Chinese companies. NBA games and programming can be seen via 51 television and digital media outlets, and fans can watch one live game per day on NBA.com/china.
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