Click here to Skip to main content
LATEST HEADLINES - NBA NEWS

Nike giving back LeBron James dunk tapes


Posted Jul 26 2009 10:56PM

CLEVELAND (AP) -- Nike says it is returning videotapes it confiscated of NBA star LeBron James getting dunked on at a recent basketball camp.

Nike said it is giving back tapes to two accredited journalists who filmed Xavier's Jordan Crawford dunking over James during a recent pickup game at a skills academy run by the superstar at the University of Akron. The sports apparel giant said only one of the tapes captured the infamous dunk, which has been an Internet sensation.

Nike said it took the tapes based on its media guidelines that no pickup games be filmed.

This week, videos emerged of Crawford's dunk in which he drove the lane and slammed over James, who was not guarding him and was the last defender between Crawford and the basket.

In its statement, Nike said it did not take the footage because James was dunked on.

"It was never about the play or the player, it was always about our media policy," Nike said. "The interest in the tapes has greatly overshadowed the focus of the camp, which is to help young athletes improve their skills, and that is regrettable. It was Nike's decision to take these tapes based on our media guidelines, which we will continue to enforce."

There was general disappointment in Crawford's dunk among online viewers when it began appearing on various Web sites in recent days. Crawford beat another defender down the lane and was able to gather himself before finishing over James, the current league MVP who has been subjected to worse treatment by his pro peers.

SEARCH NEWS
HEADLINES

VIDEOS
photoAmar'e Teardrop Tattoo
Amar?e Stoudemire honors his late brother Hazell by getting a teardrop tattoo just under his right eye.
photoGibson Slam
Ronnie Brewer passes to Taj Gibson for the monster slam.
photoHawks vs. Lakers
Pau Gasol and Andrew Bynum both notch double-doubles in the Lakers' 86-78 win over the Hawks.
photoEvans Circus Shot
Tryeke Evans drives the paint, gets the circus shot to fall and gets the foul.
photoPlay of the Day
Jeremy Lin nails the game winning 3-point shot with .9 seconds left and scores a game high 27 points and 11 assists.
photoThe Fan Night Zap
Check out all the action from Fan Night in the NBA!
photoFan Night Top 10
Jeremy Lin's Game-winning 3-pointer headlines the Fan Night's Top 10 plays.
photoFan Night-ly Notable
Jeremy Lin nails the game winning 3-point shot with .9 seconds left and scores a game high 27 points and 11 assists.
photoBlock of the Night
LeBron James deflects the pass, gets the block and saves the loose ball all on the same defensive possession.
photoDunk of the Night
Nicolas Batum drives straight down the paint and gives JaVale McGee a facial.

Copyright © NBA Media Ventures, LLC. All rights reserved. No portion of NBA.com may be duplicated, redistributed or manipulated in any form. By accessing any information beyond this page, you agree to abide by the Privacy Policy / Your California Privacy Rights and Terms of Use. | Ad Choices Ad Choices

NBA.com is part of Turner - SI Digital, part of the Turner Sports & Entertainment Digital Network.