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NBA Finals propels ABC to dominate prime time in June

By Official release
Posted Jun 16 2009 7:03PM

The 2009 NBA Finals -- which saw the Los Angeles Lakers defeat the Orlando Magic 4-1 for the NBA championship -- were a slam dunk for ABC throughout June, averaging over 14 million viewers and providing the top five broadcasts on television among viewers. The broadcasts also accounted for the top five programs among Men 18-34 since February.

If ratings figures hold through the remainder of the month, it will be the second consecutive year The Finals have delivered June's most-watched programs. All five Finals broadcasts ranked No. 1 each night for ABC.

The Finals also sparked ABC to dominate in all key demos, including the following five-game averages:

• M18-34 (6.8)
• M18-49 (7.1)
• M25-54 (7.4)
• P18-34 (5.7)
• P18-49 (5.7)
• P25-54 (5.9)

ABC's five Finals broadcasts averaged an 8.4 HH rating representing 9,642,000 households and 14,347,000 viewers (P2+).

photoButler Steal And Slam
Jimmy Butler jumps the passing lane for the steal and finishes with the two-handed slam on the other end.
photoTussling Early
Mike Dunleavy and Giannis Antetokounmpo become entangled early in the game resulting in technicals for Dunleavey and Michael Carter-Williams.
photoIlyasova Nails A Deep Three
Ersan Ilyasova picks up the errant pass and nails a three-pointer from deep.
photoTeague to Horford
Jeff Teague throws an amazing pass to Al Horford during the fourth quarter.
photoUp and Under
Brook Lopez drives to the basket and sinks a tough layup.

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