By Official Release
Posted Mar 31 2009 1:27PM
MUMBAI, India -- The NBA announced today the refurbishment of its first basketball court in India at the Nagpada Neighborhood House in Mumbai, in conjunction with the Basketball Federation of India (BFI), Hewlett Packard (HP) and Tata Consultancy Services (TCS). A court dedication ceremony will take place April 8 followed by two days of coaching and youth clinics led by NBA Legend A.C. Green. This is the first of many courts the NBA will develop throughout India as part of its long-term commitment to grow basketball participation and promote healthy, active lifestyles through NBA Cares, the League's social responsibility program.
"Social responsibility is core to the NBA's mission and is a key pillar in the League's development in India," said Heidi Ueberroth, NBA President, Global Marketing Partnerships and International Business Operations. "Basketball brings people together and we are pleased to partner with BFI, HP and TCS to provide this community with the first NBA refurbished court, a symbol of our ongoing commitment to the development of the sport in India."
The NBA and BFI continue to work closely to identify opportunities to implement and develop training programs for children and coaches. As a follow-up to the 2008 Jr. NBA/Jr.WNBA Hoop School program and in addition to the clinics in Mumbai, Green will also travel to Bangalore to lead clinics at Mary Immaculate School, the winner of the girls division of the first ever Jr. NBA/Jr. WNBA Hoop School tournament, held in December of 2008.
"There is a great appetite for basketball across India and specifically in the Nagpada neighborhood," said Harish Sharma, Secretary General, BFI. "Partnering with the NBA to develop more places for children to play basketball is a critical component in the growth of the sport."
HP and TCS have partnered with the NBA to upgrade the court with a new surface and provide new equipment in an effort to promote an active, healthy lifestyle among India's youth through the sport of basketball. The court refurbishment marks the first collaborative activity in India between HP and the NBA since the global partnership was announced in 2008. TCS has previously partnered with the NBA on Basketball without Borders, New Delhi and the launch of Jr. NBA/Jr. WNBA programs in India.
The Jr. NBA/Jr. WNBA Hoop School was launched in India in November of 2008 and aims to promote education, basketball participation and an active lifestyle among children as well as provide coaches with the training and resources necessary to continue to grow the game. The program was launched with clinics, led by NBA Legend Robert Parish, in New Delhi, Bangalore and Mumbai.
About NBA Cares: NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have donated more than $97 million to charity, provided more than 800,000 hours of hands-on service to communities around the world, and created more than 350 places where kids and families can live, learn or play.
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