By Art Garcia, NBA.com
Posted Feb 6 2009 12:24PM
Talk about your Valentine's Day dilemmas. One of you wants to go to the movies. The other has basketball on the brain. It's a pickle that has pitted sweethearts on the opposite ends of the Date Night spectrum since Cupid's first crossover dribble.
No sense in breaking up. You two have come too far.
There just may be a solution -- without couple's counseling -- in your future. Get off the couch and head on down to your local movie house. Instead of catching My Bloody Valentine, snuggle up to NBA All-Star Saturday Night.
Live, in 3D and HD.
The NBA, Turner Sports and Cinedigm are teaming up to present All-Star Saturday Night in 3D on Feb. 14 (8 p.m. ET) at theatres across the county. From Apple Valley, Calif. to Port St. Lucie, Fla., couples can watch Dwight Howard transform into a leading Superman on the silver screen. The evening inside the theatre promises a view almost as good as being on the floor at US Airways Center in Phoenix.
"The best seat in the house for an NBA event is at courtside, and the 3D cameras being utilized to capture NBA All-Star Saturday Night will put you in those seats," said Steve Hellmuth, NBA executive vice president of operations and technology. "It is a transforming event for a fan to see the beauty, grace and power of the best athletes in the world."
TNT is producing with Pace's digital 3D technology, while Cinedigm is a leader in digital cinema. The more than 80 theatres bringing All-Star Saturday Night to life also are featuring contests and prizes, and giving fans the chance to text/vote on the winner of the Sprite Slam Dunk contest. The night's other events are the Foot Locker Three-Point Shootout, the Haier Shooting Stars and the PlayStation Skills Challenge.
The NBA isn't new to 3D. The league produced the first-ever live sports event in 3D during NBA All-Star Game 2007 in Las Vegas for an audience of 700 at the Mandalay Bay Hotel. Next up was Game 2 of the 2007 NBA Finals -- Cleveland at San Antonio -- for an audience of 14,000 fans at Quicken Loans arena. The Mavericks delivered the first sporting event to a movie theatre last year in Dallas.
The NBA's version of movie watching is like no other experience when it comes to sports in 3D, Hellmuth said. "The Pace Fusion technology allows for control of the depth of the 3D experience, and it translates into more natural vision and no eye fatigue," he said. "I can predict that if you attend one of the Cinedigm theaters you will be lost in the pictures."
TNT's broadcast of NBA All-Star Saturday night last year was one of the most-watched sporting events on TV in 2008. Saturday Night is part of NBA All-Star 2009, culminating with the 58th NBA All-Star Game, airing on TNT, Feb. 15 at 8 p.m. ET.
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