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Valentine's Day, a 3D movie ... and All-Star Saturday

By Art Garcia, NBA.com
Posted Feb 6 2009 12:24PM

Talk about your Valentine's Day dilemmas. One of you wants to go to the movies. The other has basketball on the brain. It's a pickle that has pitted sweethearts on the opposite ends of the Date Night spectrum since Cupid's first crossover dribble.

No sense in breaking up. You two have come too far.

There just may be a solution -- without couple's counseling -- in your future. Get off the couch and head on down to your local movie house. Instead of catching My Bloody Valentine, snuggle up to NBA All-Star Saturday Night.

Live, in 3D and HD.

The NBA, Turner Sports and Cinedigm are teaming up to present All-Star Saturday Night in 3D on Feb. 14 (8 p.m. ET) at theatres across the county. From Apple Valley, Calif. to Port St. Lucie, Fla., couples can watch Dwight Howard transform into a leading Superman on the silver screen. The evening inside the theatre promises a view almost as good as being on the floor at US Airways Center in Phoenix.

"The best seat in the house for an NBA event is at courtside, and the 3D cameras being utilized to capture NBA All-Star Saturday Night will put you in those seats," said Steve Hellmuth, NBA executive vice president of operations and technology. "It is a transforming event for a fan to see the beauty, grace and power of the best athletes in the world."

TNT is producing with Pace's digital 3D technology, while Cinedigm is a leader in digital cinema. The more than 80 theatres bringing All-Star Saturday Night to life also are featuring contests and prizes, and giving fans the chance to text/vote on the winner of the Sprite Slam Dunk contest. The night's other events are the Foot Locker Three-Point Shootout, the Haier Shooting Stars and the PlayStation Skills Challenge.

The NBA isn't new to 3D. The league produced the first-ever live sports event in 3D during NBA All-Star Game 2007 in Las Vegas for an audience of 700 at the Mandalay Bay Hotel. Next up was Game 2 of the 2007 NBA Finals -- Cleveland at San Antonio -- for an audience of 14,000 fans at Quicken Loans arena. The Mavericks delivered the first sporting event to a movie theatre last year in Dallas.

The NBA's version of movie watching is like no other experience when it comes to sports in 3D, Hellmuth said. "The Pace Fusion technology allows for control of the depth of the 3D experience, and it translates into more natural vision and no eye fatigue," he said. "I can predict that if you attend one of the Cinedigm theaters you will be lost in the pictures."

TNT's broadcast of NBA All-Star Saturday night last year was one of the most-watched sporting events on TV in 2008. Saturday Night is part of NBA All-Star 2009, culminating with the 58th NBA All-Star Game, airing on TNT, Feb. 15 at 8 p.m. ET.

All-Star Saturday Night: 3D HD Theatres
Theatre Location
Pavillion Digital Showcase Theatre Brooklyn, N.Y.
Telshor 12 (Las Cruces N.M.) Las Cruces, N.M.
Atlas Cinemas Great Lakes Stadium 16 Mentor, Ohio
Carmike 10-Asheville Asheville, N.C.
Carmike Wynnsong 10-Billings Billings, Mont.
Carmike Royal Palm 20 Bradenton, Fla.
Beverly Center 18 Champaign, Ill.
James Island 8 Charleston, S.C.
Carmike 6-Charlottesville Charlottesville, Va.
Chapel Hills 15 Colorado Springs, Colo.
Carmike 15 Columbus, Ga.
Carmike Conyers Crossroads 16 Conyers, Ga.
Carmike Market Square 10 DeKalb, Ill.
Carmike 9-Dyersburg Dyersburg, Tenn.
Carmike 20 Edinburg, Texas
Carmike 16-El Paso El Paso, Texas
Carmike Market Fair 15 Fayetteville, N.C.
Carmike Amelia Island 7 Fernandina Beach, Fla.
Carmike 10 Fort Collins, Colo.
Thoroughbred 20 Franklin, Tenn.
Carmike 14 Hickory, N.C.
Carmike 16-Jacksonville Jacksonville, N.C.
Johnson City 14 Johnson City, Tenn.
Carmike Wynnsong 16-Johnston Johnston, Iowa
Carmike Wynnsong 16-Knoxville Knoxville, Tenn.
Seth Childs 12 Manhattan, Kan.
Carmike 10-Missoula Missoula, Mont.
Wynnsong 16 Mobile, Ala.
Carmike Oakdale 20 Oakdale, Minn.
Carmike Wynnsong 12-Provo Provo, Utah
Carmike 10 Roanoke, Va.
Carmike Wynnsong 11-Savannah Savannah, Ga.
Carmike 10-Stillwater Stillwater, Okla.
Carmike 14-Tyler Tyler, Texas
Carmike University 8-Warrensburg Warrensburg, Mo.
Carmike Wynnsong 12-Winston-Salem Winston-Salem, N.C.
Celebration! Cinemas Grand Rapids - North Grand Rapids, Mich.
Cinema West 13-Livermore Livermore, Calif.
Cinema West Contra Costa 8 Martinez, Calif.
Boulevard Cinemas 12 Petaluma, Calif.
Clearview Cinemas Parsippany, N.J.
Emagine Entertainment Novi Novi, Mich.
Emagine Hollywood 10 Birch Run, Mich.
Empress Walk 10 Cinemas North York, Ontario
Galaxy Highland 10 Austin, Texas
Galaxy Fandango 10 Carson City, Nev.
Galaxy Uptown 10 Gig Harbor, Wash.
Galaxy Cannery 16 N. Las Vegas, Nev.
Galaxy 12-Riverbank Riverbank, Calif.
Galaxy 10-Tulare Tulare, Calif.
Krikorian Premiere Theatres,LLC Redlands, Calif.
Krikorian Premiere Theatres,LLC Buena Park, Calif.
Krikorian 12-Monrovia Monrovia, Calif.
Mann Chinese Hollywood, Calif.
Marquee Southridge 12 Charleston, W.Va.
Marquee Southpoint 9 Fredricksburg, Va.
Marquee Orchard 14-New Hartford New Hartford, N.Y.
Marquee Wakefield 12 Raleigh, N.C.
Orchard Cinema 10 Toms River, N.J.
MJR Brighton Town Square 20 Brighton, Mich.
Southgate 20 Southgate, Mich.
MJR Sterling Heights Marketplace 20 Sterling Heights, Mich.
NCG Lansing Eastwood Lansing, Mich.
Rave Mall of Louisiana 15 Baton Rouge, La.
RMP Promenade 16 Center Valley, Pa.
East Ridge 18 Chattanooga, Tenn.
RMP Polaris 18 Columbus, Ohio
RMP Ridgmar 13 Fort Worth, Texas
RMP Patton Creek 15 Hoover, Ala.
RMP Yorktown 15 Houston, Texas
Valley Bend 18 Huntsville, Ala.
RMP North East Mall 18 Hurst, Texas
Rave Town Square 18 Las Vegas, Nev.
Rave Colonel Glenn 18 Little Rock, Ark.
RMP Avenue 16 Melbourne, Fla.
Rave Festival Plaza 16 Montgomery, Ala.
Rave Bayou 15 Pensacola, Fla.
Grand Prairie 18 Peoria, Ill.
RMP Metropolis 18 Plainfield, Ind.
Rave Port St. Lucie 14 Port St. Lucie, Fla.
RMP West Chester 18 West Chester, Ohio
East 18 Evansville Evansville, Ind.
UltraStar Apple Valley 14 Apple Valley, Calif.
Del Mar Highlands 8 San Diego, Calif.
UltraStar Chula Vista 10 Chula Vista, Calif.
UltraStar Surprise Pointe 14 Surprise, Ariz.

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