Colorado Consumer Privacy Statement

Last Updated: August 2023

This Colorado Consumer Privacy Statement supplements the information in our Privacy Policy and applies solely to Colorado consumers who interact with us in an individual or household capacity.  This Statement uses certain terms that have the meaning given to them in the Colorado Privacy Act (the “CPA”).

Collection, Use, and Sharing of Personal Data

We may collect, use, and share personal data as described in the chart below.

Categories of Personal Data
Uses
Used for Targeted Advertising or Sold?
Sharing
Contact Information
  • Operating our business
  • Communicating with you
  • Marketing and advertising
  • Security, compliance, and enforcement
Yes

Used for targeted advertising

Sold to:

  • Members of the NBA Family
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social Networks

 

 

 

Shared with:

  • Members of the NBA Family
  • Vendors who provide services on our behalf
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social networks
  • ISPs and operating systems and platforms
User Credentials
  • Operating our business
  • Communicating with you
  • Marketing and advertising
  • Security, compliance, and enforcement
Yes

Used for targeted advertising

Sold to:

  • Members of the NBA Family
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social Networks

Note that we do not sell account passwords or share passwords with third parties for targeted advertising purposes

Shared with:

  • Members of the NBA Family
  • Vendors who provide services on our behalf
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social networks
  • ISPs and operating systems and platforms
Demographic Data
  • Operating our business
  • Communicating with you
  • Marketing and advertising
  • Security, compliance, and enforcement
Yes

Used for targeted advertising

Sold to:

  • Members of the NBA Family
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social Networks
Shared with:

  • Members of the NBA Family
  • Vendors who provide services on our behalf
Payment Data
  • Operating our business
  • Communicating with you
  • Marketing and advertising
  • Security, compliance, and enforcement
No Shared with:

  • Members of the NBA Family
  • Vendors who provide services on our behalf
Device Data and Online Activity Information
  • Operating our business
  • Communicating with you
  • Marketing and advertising
  • Security, compliance, and enforcement
Yes

Used for targeted advertising

Sold to:

  • Members of the NBA Family
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social Networks
Shared with:

  • Members of the NBA Family
  • Vendors who provide services on our behalf
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social networks
  • ISPs and operating systems and platforms
Location Information
  • Operating our business
  • Communicating with you
  • Marketing and advertising
  • Security, compliance, and enforcement
Yes

Used for targeted advertising

Sold to:

  • Members of the NBA Family
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social Networks
Shared with:

  • Members of the NBA Family
  • Vendors who provide services on our behalf
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social networks
  • ISPs and operating systems and platforms
Commercial Information
  • Operating our business
  • Communicating with you
  • Marketing and advertising
  • Security, compliance, and enforcement
Yes

Used for targeted advertising

Sold to:

  • Members of the NBA Family
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social Networks
Shared with:

  • Members of the NBA Family
  • Vendors who provide services on our behalf
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social networks
Interests and Preferences
  • Operating our business
  • Communicating with you
  • Marketing and advertising
  • Security, compliance, and enforcement
Yes

Used for targeted advertising

Sold to:

  • Members of the NBA Family
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social Networks
Shared with:

  • Members of the NBA Family
  • Vendors who provide services on our behalf
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social networks
Online Account Information
  • Operating our business
  • Communicating with you
  • Marketing and advertising
  • Security, compliance, and enforcement
Yes

Used for targeted advertising

Sold to:

  • Members of the NBA Family
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social Networks
Shared with:

  • Members of the NBA Family
  • Vendors who provide services on our behalf
  • Our joint marketing and business partners
  • Online advertising services
  • Data analytics providers
  • Social networks
  • ISPs and operating systems and platforms

 

We also may share the personal data described above with government entities, and third parties in connection with corporate transactions, such as mergers, acquisitions, or divestitures.  Please see our Privacy Policy for additional information regarding the categories of personal data we collect, purposes for which we use personal data, categories of third parties with whom we share personal data, and personal data we sell or process for targeted advertising.

We do not knowingly process personal data from children under the age of 13 or other sensitive data as defined in the CPA.  We also do not engage in profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers, as defined in the CPA.

Sale of Personal Data and Processing for Targeted Advertising

We may share your personal data with members of the NBA Family and third parties, as described in the chart above and the Sales and Targeted Advertising section of our Privacy Policy.  These kinds of sharing may be considered sales under the CPA when the information is exchanged for monetary or non-monetary consideration. They also may be considered processing of personal data for targeted advertising under the CPA.

You have the right to opt out of this disclosure of your information, as detailed below in the Your Colorado Privacy Rights section.

Your Colorado Privacy Rights

If you are a Colorado consumer who interacts with us in an individual or household capacity (and not in a commercial or employment context), you may have the right to: (1) request access to, correction of, or deletion of your personal data; and (2) opt-out of the processing of your personal data for purposes of targeted advertising or the sale of your personal data.  In addition, you may have the right to obtain your personal data in a portable and, to the extent technically feasible, readily usable format. To exercise these rights, please see the Your Choices and Rights section of our Privacy Policy.

To submit a request as an authorized agent on behalf of a consumer, please contact us as described above. If you submit a request through an authorized agent, we may ask for your written permission or a power of attorney.  Where you provided your authorized agent with a written permission, we may require that you also verify your identity.

NBA ID Program

We offer fans the opportunity to create an NBA ID to be eligible for certain perks and benefits such as rewards, badges for fan engagement, exclusive offers, and discounts. Creating an NBA ID is free and all benefits to you are free. When you create an NBA ID, or if you already have an NBA ID, we will collect and keep the personal data you provide, or that you’ve previously provided, including your birth month and year, country, and email address, which are required. You may also choose to provide your first name, last name, favorite teams, and favorite players when creating your account. To enhance your experience with the NBA, reward you, and to provide you with tailored benefits (such as the ability to participate in All-Star Game voting, coupons for NBA merchandise, badges, and partner offers), we will also collect the following categories of personal data in connection with your NBA ID:

  • Contact information
  • Demographic data
  • Device data and online activity information
  • Location information
  • Commercial information
  • Interests and preferences

If you request deletion of your personal data, we will not be able to offer certain benefits because information, such as your email address, is necessary for us to identify and contact you to provide the benefits. We do not require sensitive data (as defined in the CPA) for you to receive benefits associated with your NBA ID, nor do we disclose your personal data to data brokers (as defined in the CPA).

The NBA Family may offer perks and benefits to NBA ID accountholders such as rewards, access to special event experiences, early access to sales, discounts, coupons, and badges.

Please review the Collection, Use, and Sharing of Personal Data section above to learn more about the categories of personal data collected in connection with your NBA ID that will be sold or processed for targeted advertising and the categories of third parties that will receive your personal data.